Iteration in Type Design: Taking a Typeface from a Good Idea to a Great Tool

Two-Day Workshop with Christian Schwartz
Date: March 17–18, 2014
Time: 10:00–19:00
Location: Gestalten Space, Sophie-Gips-Höfe, Sophienstraße 21, 10178 Berlin
Language: English
Limited to 20 participants
Participation Fee: €699

Considered as one of the most prolific American type designers today, Christian Schwartz is the founder of award-winning design studio Schwartzco, specializing in customizing typefaces for corporate identities and publications.

He is also a partner in the type foundry Commercial Type with Paul Barnes. Schwartz’s celebrated fonts, including the popular Farnham, Neutraface, Bosch and Deutsche Bahn (both designed with Erik Spiekermann), have garnered him praise and awards, including the prestigious Prix Charles Peignot, D&AD, and German Design Award.

In this two-day comprehensive hands-on workshop participants will work on their own typeface in progress, and under the guidance of Christian Schwartz, evaluate the typeface and learn how to take it to completion.

Topics will include:
- Review of character shapes and spacing
- Best practices for effective proofing
- Evaluating whether the typeface relates to the original concept and works for intended usage
- Determining the family structure (with best practices for adding weights and widths)
- Weighing the pros and cons of different ways to release fonts to the public

This is a great workshop for intermediate level type designers. Participants are encouraged to bring typefaces in Latin-based writing system and are welcome to use their own font editor. For every stage of the development process, participants will also undergo a revising process through a mix of group and one-on-one discussions.

Come prepared: Participants must bring a laptop with font editing software installed and at least one typeface in progress. The typeface should consist of a complete alphabet as well as one set of figures and basic punctuation, both as a digital file and printed paper proofs, showing the complete character set at a large size to evaluate the shapes, and in text at the intended usage size to evaluate spacing and how it sets.

If you are have any questions about the workshop, send us an e-mail at workshops@gestalten.com.


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About the host

Graduated from the Communication Design program at Carnegie Mellon University, Christian Schwartz first worked at MetaDesign Berlin, developing typefaces and logos for various corporations. After returning to the US, he joined the design staff at Font Bureau.

Since 2001, Schwartz started working independently and has recently founded Schwartzco Inc. He has released fonts with respected independent foundries including Village, FontFont, Emigre, House Industries, and Font Bureau. Many of Schwartz’s typefaces have been proprietary designs for corporate and publishing clients such as Bosch, Deutsche Bahn, Esquire, The New York Times, and The Guardian.

Schwartz was awarded the prestigious Prix Charles Peignot in 2007. As part of the team responsible for the redesign of The Guardian, Schwartz and Barnes were shortlisted for the “Designer of the Year” by the Design Museum in London. The pair were named two of the 40 most influential designers under 40 by Wallpaper* in 2006. Also in 2007, Schwartz and Spiekermann received a gold medal from the German Design Council for their Deutsche Bahn typeface system. Additionally, Schwartz has lectured extensively at conferences and universities throughout the US, Europe and Asia. 

→ www.christianschwartz.com
→ www.commercialtype.com

Gestalten Space

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Sophie-Gips-Höfe
Sophienstraße 21
10178 Berlin
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+49 (0)30 20 21 58 21
berlinspace@gestalten.com

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