Illustrator and typographer Alex Trochut synthesizes illustration and lettering like no other. The expressive, richly ornamented typography he creates ooze fluidity in which movement is practically palpable. One of the most sought after talents, he has created knockout work for the likes of Wired and The New York Times as well as clients including Adidas and Coca-Cola. We met the 29-year-old, Barcelona-based whiz kid at his studio to talk about visuals, identities, and the legitimacy of legibility.
A production by Gestalten Script Editor: Ole Wagner Editor: Andrea Cadorin Camera: Jorge Alejandro García Díaz Location: Barcelona Copyright 2010 Die Gestalten Verlag GmbH & Co. KG