Designing News in the issue 219 of étapes.
Gestalten.tv is pleased to recommend the video Ellaspede Lifestyle to everyone who has enjoyed our book The Ride: New Custom Motorcycles and Their Builders.The Ride explores motorcycle riding as it is meant to be: as a means of getting around with attitude, as an extension of one’s own body, as an expression of personal freedom, but also as a significant challenge to technical expertise, craftsmanship, physics, discipline, and driving skill.
Featured in the book, Ellaspede didn't look like much of a business plan when industrial designers Steve Barry and Leo Yip chucked perfectly good jobs to open their own little bike store in Brisbane's West End, Australia. Three years later, Ellaspede is thriving, a combination custom shop, repair facility, accessories outlet, clothing store, and coffee shop. This film thoroughly documents the lifestyle of Ellaspede and presents what the dedicated team has been up with.
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