Julia Hoffmann

Disclosing MoMA's Identity
Posted by Angie—03/2013

“With great power, comes great responsibility.” As the Creative Director of Advertising and Graphic Design at The Museum of Modern Art in New York, Julia Hoffmann determines the art museum's brand identity and oversees the graphics, advertising as well as collateral projects of its influential exhibitions and programs. She also leads a creative team that has always brought about the institution's consistently powerful visual communications. While Julia was co-hosting a two-day workshop with us, Gestalten.tv took the precious chance to speak with Julia and bring you insights into her works with Tim Burton, the common visitors' hidden creativity, and her 'ego-less' approach to make art shine like a star.

Introducing: Culture Identities

Design for Museums, Theaters and Cultural Institutions
Posted by Gestalten—05/2013
An inside look by designers and clients at graphic design’s main playground and proving ground—working for cultural institutions.
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Two-Day Workshop with Joost Grootens

Creative Mapping and Editorial Design with Head of the Master Information Design at Design Academy Eindhoven
Posted—08/2014

Great Kitchens from Gestalten Books

We have selected some of our favorite kitchen designs from our architecture books of the past year.
Posted by Gestalten—08/2014

The Four Dimensions of Sustainable Development

Sustainable architecture has to think further than just ecological issues, the architect Hans Drexler argues.
Posted by Gestalten—08/2014

"We see traveling as a family as a great benefit, not a challenge"

An interview with Adam and Emily Harteau of Our Open Road, who embarked on a road trip when their child was born—and have been going ever since.
Posted by Gestalten—08/2014

Our House in the City recommended on Archipendium.

The Monocle Guide to Good Business on Boyscout.

Quanten featured on Creative Review.

Hide and Seek recommended by CNN Style.

Gestalten Space featured on Oogst.

The Age of Collage on Another Something.

Visual Families featured on AnOther. "A vibrant compilation of graphic design and illustration, the book explores the way we process the world and our daily encounters, lending a visual language to our conceptual interpretation."

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