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Julia Hoffmann

Disclosing MoMA's Identity
Posted by Gestalten—03/2013

“With great power, comes great responsibility.” As the Creative Director of Advertising and Graphic Design at The Museum of Modern Art in New York, Julia Hoffmann determines the art museum's brand identity and oversees the graphics, advertising as well as collateral projects of its influential exhibitions and programs. She also leads a creative team that has always brought about the institution's consistently powerful visual communications. While Julia was co-hosting a two-day workshop with us, Gestalten.tv took the precious chance to speak with Julia and bring you insights into her works with Tim Burton, the common visitors' hidden creativity, and her 'ego-less' approach to make art shine like a star.

Introducing: Culture Identities

Posted by Gestalten—12/2015

An inside look by designers and clients at graphic design’s main playground and proving ground—working for cultural institutions.

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XG750 Turbo Street Fighter by Cherry’s Company

The Unique Harley Davidson Was Built as Part of a Street Build-Off
Posted by Gestalten—02/2016

Japanese Architecture by Nina Geometrieva and Damjan Cvetkov-Dimitrov

The Designer Duo Captured the Subtleties of Tokyo’s Skyline in a Series of Animated GIFs
Posted by Gestalten—02/2016

10 Questions with Dennis Busch

The Co-Editor of The Age of Collage Vol. 2 Explains How Collaging Is Like Plastic Surgery
Posted by Gestalten—02/2016

Introducing Matthieu Bourel

Meet the Berlin-Based Artist Behind the Cover of Our Collage Compendium
Posted by Gestalten—02/2016

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