Julia Hoffmann

Disclosing MoMA's Identity
Posted by Angie—03/2013

“With great power, comes great responsibility.” As the Creative Director of Advertising and Graphic Design at The Museum of Modern Art in New York, Julia Hoffmann determines the art museum's brand identity and oversees the graphics, advertising as well as collateral projects of its influential exhibitions and programs. She also leads a creative team that has always brought about the institution's consistently powerful visual communications. While Julia was co-hosting a two-day workshop with us, Gestalten.tv took the precious chance to speak with Julia and bring you insights into her works with Tim Burton, the common visitors' hidden creativity, and her 'ego-less' approach to make art shine like a star.

Introducing: Culture Identities

Design for Museums, Theaters and Cultural Institutions
Posted by Gestalten—05/2013
An inside look by designers and clients at graphic design’s main playground and proving ground—working for cultural institutions.
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The Gestalten Holiday Gift Guide III

Because A Book Is a Gift You Can Open Again and Again.
Posted by Gestalten—12/2014

The Gestalten Holiday Gift Guide II

Because Visual Books Offer Inspiration for All Ages
Posted by Gestalten—12/2014

The Gestalten Holiday Gift Guide

Because Nothing Looks Better in Christmas Wrapping Than a Solid Hardback.
Posted by Gestalten—12/2014

Studiotique

Stuttgart
Posted by Gestalten—12/2014

December Shop of the Month

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Recent Book Releases

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Das Craft-Bier Buch recommended in the September issue of EssPress.

Berlin Wonderland featured on Fine Fine Books.

I am Dandy recommended in Elle Decoration's January 2015 issue.

Original Man on AnOther.

The Monocle Guide to Good Business featured on Trendland. "True to Monocle’s house style the book is immaculately curated with a
perfect balance of writing, photos and illustrations all elegantly
design and printed on high-quality stock. And if reading this book
results in a loved one starting their dream business or enjoying more
their current job, then that’s a damn good Christmas present."

The Chopper reviewed on Actitudes Magazine.

The Craft and the Makers recommended on Glass is more!.

Join Our Designer Database

We welcome portfolio and proposal submissions for Gestalten's potential publications and collaborations.

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