Julia Hoffmann

Disclosing MoMA's Identity
Posted by Angie—03/2013

“With great power, comes great responsibility.” As the Creative Director of Advertising and Graphic Design at The Museum of Modern Art in New York, Julia Hoffmann determines the art museum's brand identity and oversees the graphics, advertising as well as collateral projects of its influential exhibitions and programs. She also leads a creative team that has always brought about the institution's consistently powerful visual communications. While Julia was co-hosting a two-day workshop with us, Gestalten.tv took the precious chance to speak with Julia and bring you insights into her works with Tim Burton, the common visitors' hidden creativity, and her 'ego-less' approach to make art shine like a star.

Introducing: Culture Identities

Design for Museums, Theaters and Cultural Institutions
Posted by Gestalten—05/2013
An inside look by designers and clients at graphic design’s main playground and proving ground—working for cultural institutions.
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Gestalten’s Berlin Food: "Berliner Stulle"

Two simple recipes for fresh lunch options.
Posted by Gestalten—10/2014

True Legend

Who built the world's most notorious motorcycle?
Posted by Gestalten—10/2014

Another Dimension of Handmade

Iris Hantverk helps visually impaired people into work, creating beautiful tactile brushes for a wide range of uses
Posted by Gestalten—10/2014

Berlin Wonderland

Pictures from a forgotten city
Posted by Gestalten—10/2014

Recent Book Releases

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Designing News in the issue 219 of étapes.

The Chopper recommended on beSpoke.

The Chopper featured on NPR.

The Monocle Guide to Good Business on AIGA.

The Chopper featured on Selectism.

The Monocle Guide to Good Business reviewed on Boyscout.

Das Craft-Bier Buch featured in the 20/2014 issue of tip Berlin.

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