Julia Hoffmann

Disclosing MoMA's Identity
Posted by Angie—03/2013

“With great power, comes great responsibility.” As the Creative Director of Advertising and Graphic Design at The Museum of Modern Art in New York, Julia Hoffmann determines the art museum's brand identity and oversees the graphics, advertising as well as collateral projects of its influential exhibitions and programs. She also leads a creative team that has always brought about the institution's consistently powerful visual communications. While Julia was co-hosting a two-day workshop with us, Gestalten.tv took the precious chance to speak with Julia and bring you insights into her works with Tim Burton, the common visitors' hidden creativity, and her 'ego-less' approach to make art shine like a star.

Introducing: Culture Identities

Design for Museums, Theaters and Cultural Institutions
Posted by Gestalten—05/2013
An inside look by designers and clients at graphic design’s main playground and proving ground—working for cultural institutions.
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Francesco Franchi: Infographic Thinking

Two-day Workshop at Singapore Management University
Posted—09/2014

“I always wanted to create surfaces that are desirable to touch.”

An interview with designer Elisa Strozyk about her unique creation: wooden textiles.
Posted by Gestalten—09/2014

Lunica by Thomas Hirter

A New Font from Subtitle to Headliner
Posted by Gestalten—09/2014

Craft Beer Portraits n°2: Heidenpeters

In our second excerpt from Barley & Hops: The Craft Beer Book, we meet an artist-turned-brewer from Berlin.
Posted by Gestalten—09/2014

Recent Book Releases

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Kleine Gestalten and Elsa und die Nacht in the September/October issue of Luna.

The Outsiders in the fall issue of InStyle Men.

Out of the Blu in the August issue of Identity Magazin.

Hide and Seek reviewed on Selectism. "Gestalten release another corker, (...), bringing together the most spectacular Summer, Winter, forest and mountain hideaways, with everything in between."

Printing Things featured on 90+10.

Hide and Seek recommended on Cool Hunting.

Hide and Seek on Zeit Magazin.

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