Julia Hoffmann

Disclosing MoMA's Identity
Posted by Angie—03/2013

“With great power, comes great responsibility.” As the Creative Director of Advertising and Graphic Design at The Museum of Modern Art in New York, Julia Hoffmann determines the art museum's brand identity and oversees the graphics, advertising as well as collateral projects of its influential exhibitions and programs. She also leads a creative team that has always brought about the institution's consistently powerful visual communications. While Julia was co-hosting a two-day workshop with us, Gestalten.tv took the precious chance to speak with Julia and bring you insights into her works with Tim Burton, the common visitors' hidden creativity, and her 'ego-less' approach to make art shine like a star.

Introducing: Culture Identities

Design for Museums, Theaters and Cultural Institutions
Posted by Gestalten—05/2013
An inside look by designers and clients at graphic design’s main playground and proving ground—working for cultural institutions.
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Super Salon

Warsaw
Posted by Gestalten—10/2014

November Shop of the Month

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Imagine Architecture: Artistic Visions of the Urban Realm

Lukas Feireiss in Conversation with Larissa Fassler, Niklas Goldbach, and Jens Reinert
Posted—10/2014

The Map Design Toolbox

Time-Saving Templates for Graphic Design
Posted by Gestalten—10/2014

“There is an openness in my work that I connect to life in Amsterdam.”

From Dutch Design Week, Mae Engelgeer explains her tactile designs.
Posted by Gestalten—10/2014

Recent Book Releases

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Little Gestalten recommended on People of Print.

Sven Ehmann and Hendrik Hellige interviewed about Kleine Gestalten live on Deutschlandradio Kultur's program Lesart.

The Craft and the Makers reviewed on Trendland.

Hide and Seek featured on Cool Camping.

Muster machen recommended in creativ verpacken's October issue.

Oasis in the October/November issue of inForm.

Out of the Blue featured in the Octover/November issue of Bücher Magazin.

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