Julia Hoffmann

Disclosing MoMA's Identity
Posted by Angie—03/2013

“With great power, comes great responsibility.” As the Creative Director of Advertising and Graphic Design at The Museum of Modern Art in New York, Julia Hoffmann determines the art museum's brand identity and oversees the graphics, advertising as well as collateral projects of its influential exhibitions and programs. She also leads a creative team that has always brought about the institution's consistently powerful visual communications. While Julia was co-hosting a two-day workshop with us, Gestalten.tv took the precious chance to speak with Julia and bring you insights into her works with Tim Burton, the common visitors' hidden creativity, and her 'ego-less' approach to make art shine like a star.

Introducing: Culture Identities

Posted by Gestalten—02/2015
An inside look by designers and clients at graphic design’s main playground and proving ground—working for cultural institutions.
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COTTONCAKE

Amsterdam
Posted by Gestalten—03/2015

March Shop of the Month

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The Great Wide Open

New Outdoor and Landscape Photography
Posted by Angie—02/2015

“The new outdoor culture is a renewed sense of freedom and the spirit of adventure.”

Jeffrey Bowman reveals how he came about working on “The Outsiders” with Gestalten and his story behind the book
Posted by Gestalten—02/2015

Mzin

Leipzig — Zentrum West
Posted by Gestalten—02/2015

February Shop of the Month

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Recent Book Releases

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Let's Go Out Again featured on The Guardian. "Feast your eyes – some of the most unusual and spectacular restaurant interiors around the world."

The Great Wide Open featured in The Independent on Sunday's February 8 issue.

Barley & Hops recommended in the January 2 issue of Il venerdì di Repubblica.

Does This Happen to Everyone? reviewed in the Winter 2014 issue of The School Librarian journal.

3-page interview with Monocle editor Tyler Brûlé published in the magazine supplement to Belgian daily De Morgen.

The Monocle Guide to Good Business featured in the New York Post's October 2 issue. "Filled with detail-rich reporting, the hardcover features entrepreneurial ideas, case studies of successful businesses and Monocle's great design."

Out of the Blue featured in Deutsche Welle Euromaxx's interview with Ville Kokkonen, Design Director of Artek.

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