Julia Hoffmann

Disclosing MoMA's Identity
Posted by Angie—03/2013

“With great power, comes great responsibility.” As the Creative Director of Advertising and Graphic Design at The Museum of Modern Art in New York, Julia Hoffmann determines the art museum's brand identity and oversees the graphics, advertising as well as collateral projects of its influential exhibitions and programs. She also leads a creative team that has always brought about the institution's consistently powerful visual communications. While Julia was co-hosting a two-day workshop with us, Gestalten.tv took the precious chance to speak with Julia and bring you insights into her works with Tim Burton, the common visitors' hidden creativity, and her 'ego-less' approach to make art shine like a star.

Introducing: Culture Identities

Posted by Gestalten—02/2015
An inside look by designers and clients at graphic design’s main playground and proving ground—working for cultural institutions.
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Two Day Workshop: Juan Velasco

The Power of Infographics in Singapore
Posted—04/2015

“It’s better to be outside than in.”

Inside The Great Wide Open with Co-editor Jeffrey Bowman
Posted by Gestalten—04/2015

CASA BOSQUES

Mexico City
Posted by Gestalten—04/2015

April Shop of the Month

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Super-Modified

Scott Belsky and Colleagues on Behance’s First-Ever Book
Posted by Angie—03/2015

Recent Book Releases

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Trachten featured in the May issue of Harper's Bazaar.

Trachten on DB mobil. “Das Buch ist eine Hommage an fast vergessene Traditionen vieler deutscher Regionen. Wie ein Farbrausch, prunkvoll und überwältigend, ziehen die Bilder den Betrachter in den Bann.”

Trachten featured in the April 17 edition of Süddeutsche Zeitung. “Trachten spielen wieder eine Rolle in der Mode: weil sie für Ursprünglichkeit stehen und ein wenig Weltflucht. (Dieser) Bildband feiert die Kleider-Kunstwerke…Eine Augenweide.”

Trachten in the April 19 edition of Welt am Sonntag. “Der Modefotograf Gregor Hohenberg reiste fünf Jahre lang durch Deutschland, um Menschen in Trachten zu porträtieren. Seine Bilder zeigen eine erstaunliche Vielfalt der Formen, Schnitte und Verzierungen – und sie erzählen von hoher Handwerkskunst.”

Imagine Architecture reviewed in the April/May issue of Cubes. "An interdisciplinary bridge for those who wish to seek inspiration beyond their field of architecture, photography or modern art."

The New Nomads featured on Milk Decoration.

Corso interviewed Sven Ehmann about The New Nomads.

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