Julia Hoffmann

Disclosing MoMA's Identity
Posted by Angie—03/2013

“With great power, comes great responsibility.” As the Creative Director of Advertising and Graphic Design at The Museum of Modern Art in New York, Julia Hoffmann determines the art museum's brand identity and oversees the graphics, advertising as well as collateral projects of its influential exhibitions and programs. She also leads a creative team that has always brought about the institution's consistently powerful visual communications. While Julia was co-hosting a two-day workshop with us, Gestalten.tv took the precious chance to speak with Julia and bring you insights into her works with Tim Burton, the common visitors' hidden creativity, and her 'ego-less' approach to make art shine like a star.

Introducing: Culture Identities

Posted by Gestalten—02/2015
An inside look by designers and clients at graphic design’s main playground and proving ground—working for cultural institutions.
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Super-Modified

Scott Belsky and Colleagues on Behance’s First-Ever Book
Posted by Angie—03/2015

New Gestalten Font: Forbury

By Peter Graabæk from Denmark
Posted by Gestalten—03/2015

COTTONCAKE

Amsterdam
Posted by Gestalten—03/2015

March Shop of the Month

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The Great Wide Open

New Outdoor and Landscape Photography
Posted by Angie—02/2015

Recent Book Releases

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Robert Klanten interviewed by PAGE.

The Great Wide Open featured on Monopol. "Atemberaubende neue Landschaftsfotografie."

I am Dandy featured on Caras.

Hide and Seek in the April issue of the UK edition of Wired.

Der Honigdieb reviewed in the February 27 issue of the Nürnberger Zeitung. “So schön verpackt kommt die Sorge um unsere Umwelt selten daher.”

Edwina ermittelt in Berlin recommended in 1000 und 1 Buch's February issue. “Eine spannend zu lesende Geschichte, die mit vielen interessanten Details zur deutschen und Berliner Historie aufwartet und Lust auf einen Berlin-Besuch macht. Liebevoll ausgestattet. Kurz: rundum empfehlenswert.”

Gestalten Pavilion featured in Monocle's film about Bikini Berlin.

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