Julia Hoffmann

Disclosing MoMA's Identity
Posted by Angie—03/2013

“With great power, comes great responsibility.” As the Creative Director of Advertising and Graphic Design at The Museum of Modern Art in New York, Julia Hoffmann determines the art museum's brand identity and oversees the graphics, advertising as well as collateral projects of its influential exhibitions and programs. She also leads a creative team that has always brought about the institution's consistently powerful visual communications. While Julia was co-hosting a two-day workshop with us, Gestalten.tv took the precious chance to speak with Julia and bring you insights into her works with Tim Burton, the common visitors' hidden creativity, and her 'ego-less' approach to make art shine like a star.

Introducing: Culture Identities

Design for Museums, Theaters and Cultural Institutions
Posted by Gestalten—05/2013
An inside look by designers and clients at graphic design’s main playground and proving ground—working for cultural institutions.
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Juan Velasco Talks Infographics

"There is no room for fiction in information graphics." An interview about why we need data vizualisation, what it takes to create great infographics, and what it's like to work at National Geographic.
Posted by Gestalten—07/2014

Join the 2014 EyeEm Festival and Awards

Gestalten has teamed up with the 2014 EyeEm Festival and Award, the world’s biggest mobile photography award and festival.
Posted by Gestalten—07/2014

The Power of Infographics

Two Days of Data Visualization and Storytelling with Juan Velasco from National Geographic
Posted—07/2014

A Crafty Outline Stencil Sans

Designed by Martin Aleith, the new Gestalten font QUANTEN combines geometric design with calligraphic elegance. In a new interview with Aleith, we leave aside the standard questions and talk in depth about the actual design process of his new font.
Posted by Gestalten—07/2014
Celebrating New Outdoor Creativity
Posted—05/2014

The Chamber of Curiosity on Yatzer. "A book of pioneering interior design that focuses on telling the story behind the interiors themselves (...)."

Oasis on GEO.de. "Der Bildband "Oasis" zeigt die schönsten Rückzugsorte dieser Welt (...). Allein das Blättern sorgt für eine kurze Alltagsflucht."

Berlin Wonderland on Intellectures.

Berlin Wonderland on Deutsche Welle.

The Outsiders featured in the July issue of Au Arkkitehtiuutiset.

Gestalten Pavilion recommended in tip Berlin's summer special.

Berlin Wonderland on a double-page spread in the July/August issue of Groove.

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