Julia Hoffmann

Disclosing MoMA's Identity
Posted by Angie—03/2013

“With great power, comes great responsibility.” As the Creative Director of Advertising and Graphic Design at The Museum of Modern Art in New York, Julia Hoffmann determines the art museum's brand identity and oversees the graphics, advertising as well as collateral projects of its influential exhibitions and programs. She also leads a creative team that has always brought about the institution's consistently powerful visual communications. While Julia was co-hosting a two-day workshop with us, Gestalten.tv took the precious chance to speak with Julia and bring you insights into her works with Tim Burton, the common visitors' hidden creativity, and her 'ego-less' approach to make art shine like a star.

Introducing: Culture Identities

Design for Museums, Theaters and Cultural Institutions
Posted by Gestalten—05/2013
An inside look by designers and clients at graphic design’s main playground and proving ground—working for cultural institutions.
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Antique Recipe in a Modern Design

Gestalten × Borgmann1772 Edition 9
Posted by Gestalten—11/2014

“You Have To Be an All-Rounder to Start on Your Own.”

Naomi Bijlefeld on the geometry of the OFORM jewelry collection and what it takes to make it as an independent designer.
Posted by Gestalten—11/2014

Joost Grootens

On Creative Mapping and Editorial Design
Posted by Gestalten—11/2014

The Neck Pouch Gets a Makeover

An Interview with Early’s Designer Valerie Sietzy
Posted by Gestalten—11/2014

Recent Book Releases

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Das Craft-Bier Buch recommended as a holiday gift on ocelot,.

Alphabetics on Grain Edit. "Each of the alphabet’s twenty-six letters is depicted with an awesome alliteration—not to mention an illuminating illustration—that will captivate and stimulate young minds.

Das Craft-Bier Buch recommended as a holiday gift for fathers in the December issue of Nido.

The Craft and the Makers featured in the December/January issue of AD.

Alphabetics recommended in the December/January issue of Harper's Bazaar.

Original Man on GQ Magazine.

Alphabetics recommended on Publishers Weekly. "A modish alphabet book that delights in sophisticated, alliterative language...a vocabulary lesson for budding logophiles."

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