Julia Hoffmann

Disclosing MoMA's Identity
Posted by Angie—03/2013

“With great power, comes great responsibility.” As the Creative Director of Advertising and Graphic Design at The Museum of Modern Art in New York, Julia Hoffmann determines the art museum's brand identity and oversees the graphics, advertising as well as collateral projects of its influential exhibitions and programs. She also leads a creative team that has always brought about the institution's consistently powerful visual communications. While Julia was co-hosting a two-day workshop with us, Gestalten.tv took the precious chance to speak with Julia and bring you insights into her works with Tim Burton, the common visitors' hidden creativity, and her 'ego-less' approach to make art shine like a star.

Introducing: Culture Identities

Design for Museums, Theaters and Cultural Institutions
Posted by Gestalten—05/2013
An inside look by designers and clients at graphic design’s main playground and proving ground—working for cultural institutions.
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The Brotherhood of Chocolate

Rick and Michael Mast run a bean-to-bar chocolate factory in Williamsburg, Brooklyn.
Posted by Gestalten—10/2014

Gestalten’s Berlin Food: "Berliner Stulle"

Two simple recipes for fresh lunch options.
Posted by Gestalten—10/2014

True Legend

Who built the world's most notorious motorcycle?
Posted by Gestalten—10/2014

Another Dimension of Handmade

Iris Hantverk helps visually impaired people into work, creating beautiful tactile brushes for a wide range of uses
Posted by Gestalten—10/2014

Recent Book Releases

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Hide and Seek featured on Cool Camping.

Muster machen recommended in creativ verpacken's October issue.

Oasis in the October/November issue of inForm.

Out of the Blue featured in the Octover/November issue of Bücher Magazin.

The Craft and the Makers reviewed in the October 17 issue of Deutsche Handwerks Zeitung.“The Craft and the Makers bietet tolle Fotografien und Geschichten, die besondere Einblicke ins Handwerk gewähren."

Hallo, ich bin Erik featured in the September issue of Das österreichische Grafische Gewerbe.

5-page feature on Hello, I am Erik in the October issue of print&media.

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