Designing News in the issue 219 of étapes.
The Life of Cycle
Beyond the messenger and fixed-gear scenes, contemporary bicycle culture is more fashionable, diverse, and alive than ever before. According to Dustin Nordhus of Berlin’s Cicli Berlinetta, “people who live in a big city are becoming aware that it’s nicer to have a beautiful bicycle than a car.” Gestalten.tv talks to Dustin as well as bike enthusiast Anna Valtonen from Pelago Bicycles, who are featured in Velo–2nd Gear.
Along with presenting their stories and their outstanding and unconventional bicycles, the video shares different perspectives on why, according to Standert’s Max von Senger, the bicycle is evolving into “an object of desire for everyone.”
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