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Paula Scher

A Woman of Identities
Posted by Gestalten—04/2014

Paula Scher, the principal of international consultancy Pentagram, has been at the forefront of graphic design for four decades. Iconic, smart, and accessible, her images have entered into the American vernacular. Scher has developed visual identities and branding systems for well-known corporates and organizations including Microsoft, Coca-Cola, the Museum of Modern Art, and the Public Theater, just to name a few.

Here Gestalten.tv sits down with Paula Scher for a profound discussion as she shares wisdom on strategic thinking, creative process, and visions of branding and identity design.

The work of Pentagram has been featured in Gestalten’s publications, including Introducing: Culture Identities, Los Logo 6,  Left, Right, Up, Down, and Boxed & Labelled Two.

Credits:

A production by Gestalten. Direction, Script: Ole Wagner / Camera: Robert Porsche / Editor: Astrid Gleichmann / Location: Berlin / Music: Stopover Bombay by Alice Coltrane & Pharoah Sanders / Copyright 2014 Die Gestalten Verlag GmbH und Co. KG

Introducing: Culture Identities

Posted by Gestalten—05/2016

Los Logos 6

Posted by Gestalten—05/2016

Left, Right, Up, Down

Neue Ansätze für die Gestaltung von Leitsystemen
Posted by Gestalten—12/2013

Boxed & Labelled Two!

Posted by Gestalten—05/2016

Manga Chairs by Nendo

The Japanese Design Firm Transformed Two-Dimensional Symbolism into a Series of Seats
Posted by Gestalten—05/2016

The Official Blue Blooded Teaser

Introducing Our Book on Denim Hunters
Posted by Gestalten—05/2016

Animations by Thomas John Hayes

The Designer and Art Director Brought a Handful of Classic Album Covers back to Life
Posted by Gestalten—05/2016

Mallorquin Retreat by Philipp Bretschneider

The Cliff-Top Shelter Sits Among the Rocks and Pine Tree
Posted by Gestalten—05/2016

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