Paula Scher

A Woman of Identities
Posted by Angie—04/2014

Paula Scher, the principal of international consultancy Pentagram, has been at the forefront of graphic design for four decades. Iconic, smart, and accessible, her images have entered into the American vernacular. Scher has developed visual identities and branding systems for well-known corporates and organizations including Microsoft, Coca-Cola, the Museum of Modern Art, and the Public Theater, just to name a few.

Here Gestalten.tv sits down with Paula Scher for a profound discussion as she shares wisdom on strategic thinking, creative process, and visions of branding and identity design.

The work of Pentagram has been featured in Gestalten’s publications, including Introducing: Culture Identities, Los Logo 6,  Left, Right, Up, Down, and Boxed & Labelled Two.

Introducing: Culture Identities

Design for Museums, Theaters and Cultural Institutions
Posted by Gestalten—05/2013
An inside look by designers and clients at graphic design’s main playground and proving ground—working for cultural institutions.
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Los Logos 6

Posted by Gestalten—11/2014
Los Logos 6 is THE authoritative reference on contemporary logo design.
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Left, Right, Up, Down

Neue Ansätze für die Gestaltung von Leitsystemen
Posted by Gestalten—12/2013
Eine inspirierende Sammlung der unerlässlichen grafischen Helfer, die uns den richtigen Weg weisen.
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Boxed & Labelled Two!

New Approaches to Packaging Design
Posted by Gestalten—11/2013
The suggestive power of packaging as a communication tool.
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The Gestalten Holiday Gift Guide III

Because A Book Is a Gift You Can Open Again and Again.
Posted by Gestalten—12/2014

The Gestalten Holiday Gift Guide II

Because Visual Books Offer Inspiration for All Ages
Posted by Gestalten—12/2014

The Gestalten Holiday Gift Guide

Because Nothing Looks Better in Christmas Wrapping Than a Solid Hardback.
Posted by Gestalten—12/2014

Studiotique

Stuttgart
Posted by Gestalten—12/2014

December Shop of the Month

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Recent Book Releases

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Das Craft-Bier Buch recommended in the September issue of EssPress.

Berlin Wonderland featured on Fine Fine Books.

I am Dandy recommended in Elle Decoration's January 2015 issue.

Original Man on AnOther.

The Monocle Guide to Good Business featured on Trendland. "True to Monocle’s house style the book is immaculately curated with a
perfect balance of writing, photos and illustrations all elegantly
design and printed on high-quality stock. And if reading this book
results in a loved one starting their dream business or enjoying more
their current job, then that’s a damn good Christmas present."

The Chopper reviewed on Actitudes Magazine.

The Craft and the Makers recommended on Glass is more!.

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