Paula Scher

A Woman of Identities
Posted by Angie—04/2014

Paula Scher, the principal of international consultancy Pentagram, has been at the forefront of graphic design for four decades. Iconic, smart, and accessible, her images have entered into the American vernacular. Scher has developed visual identities and branding systems for well-known corporates and organizations including Microsoft, Coca-Cola, the Museum of Modern Art, and the Public Theater, just to name a few.

Here Gestalten.tv sits down with Paula Scher for a profound discussion as she shares wisdom on strategic thinking, creative process, and visions of branding and identity design.

The work of Pentagram has been featured in Gestalten’s publications, including Introducing: Culture Identities, Los Logo 6,  Left, Right, Up, Down, and Boxed & Labelled Two.

Introducing: Culture Identities

Design for Museums, Theaters and Cultural Institutions
Posted by Gestalten—05/2013
An inside look by designers and clients at graphic design’s main playground and proving ground—working for cultural institutions.
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Los Logos 6

Posted by Gestalten—04/2014
Los Logos 6 is THE authoritative reference on contemporary logo design.
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Left, Right, Up, Down

Neue Ansätze für die Gestaltung von Leitsystemen
Posted by Gestalten—12/2013
Eine inspirierende Sammlung der unerlässlichen grafischen Helfer, die uns den richtigen Weg weisen.
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Boxed & Labelled Two!

New Approaches to Packaging Design
Posted by Gestalten—11/2013
The suggestive power of packaging as a communication tool.
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Visual Families

Graphic Storytelling in Design and Illustration
Posted by Angie—09/2014

Kauf Dich Glücklich

Bremen
Posted by Gestalten—09/2014

September Shop of the Month

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Barley & Hops: The Craft Beer Book

Book Launch at Gestalten Pavilion
Posted—08/2014

"Food is all about stories"

An interview about restaurant branding with Mexican creative studio Anagrama.
Posted by Gestalten—08/2014

Does This Happen to Everyone? featured on Publishers Weekly. "Taking an empathetic and respectful approach to sex education, Von Hollenben and Helms blend humor, factual information, and candid advice. A valuable resource that normalizes and affirms sexuality while suggesting that puberty is a time of both physical and intellectual growth.”

Hallo, ich bin Erik featured in Monopol's September issue.

Our House in the City featured in the annual isssue of Das ideale Heim's Einfamilienhäuser special.

Hello, I am Erik on Cool Hunting.

Little Gestalten featured in the September issue of Monocle. ""Beautifully illustrated and uniquely presented, the line is a gift for godparents looking for one."

Hallo, ich bin Erik reviewed in the Süddeutsche Zeitung's August 28 issue, both in print and digital.

Hide and Seek on Co.DESIGN. "Escape to the glorious middle of nowhere in these sanctuaries, in mountaintops, prairies, forests, and seasides around the world."

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