Paula Scher

A Woman of Identities
Posted by Angie—04/2014

Paula Scher, the principal of international consultancy Pentagram, has been at the forefront of graphic design for four decades. Iconic, smart, and accessible, her images have entered into the American vernacular. Scher has developed visual identities and branding systems for well-known corporates and organizations including Microsoft, Coca-Cola, the Museum of Modern Art, and the Public Theater, just to name a few.

Here Gestalten.tv sits down with Paula Scher for a profound discussion as she shares wisdom on strategic thinking, creative process, and visions of branding and identity design.

The work of Pentagram has been featured in Gestalten’s publications, including Introducing: Culture Identities, Los Logo 6,  Left, Right, Up, Down, and Boxed & Labelled Two.

Introducing: Culture Identities

Design for Museums, Theaters and Cultural Institutions
Posted by Gestalten—05/2013
An inside look by designers and clients at graphic design’s main playground and proving ground—working for cultural institutions.
→ read more

Los Logos 6

Posted by Gestalten—09/2014
Los Logos 6 is THE authoritative reference on contemporary logo design.
→ read more

Left, Right, Up, Down

Neue Ansätze für die Gestaltung von Leitsystemen
Posted by Gestalten—12/2013
Eine inspirierende Sammlung der unerlässlichen grafischen Helfer, die uns den richtigen Weg weisen.
→ read more

Boxed & Labelled Two!

New Approaches to Packaging Design
Posted by Gestalten—11/2013
The suggestive power of packaging as a communication tool.
→ read more

Imagine Architecture: Artistic Visions of the Urban Realm

Lukas Feireiss in Conversation with Larissa Fassler, Niklas Goldbach, and Jens Reinert
Posted—10/2014

The Map Design Toolbox

Time-Saving Templates for Graphic Design
Posted by Gestalten—10/2014

“There is an openness in my work that I connect to life in Amsterdam.”

From Dutch Design Week, Mae Engelgeer explains her tactile designs.
Posted by Gestalten—10/2014

The Brotherhood of Chocolate

Rick and Michael Mast run a bean-to-bar chocolate factory in Williamsburg, Brooklyn.
Posted by Gestalten—10/2014

Recent Book Releases

show all

Little Gestalten recommended on People of Print.

Sven Ehmann and Hendrik Hellige interviewed about Kleine Gestalten live on Deutschlandradio Kultur's program Lesart.

The Craft and the Makers reviewed on Trendland.

Hide and Seek featured on Cool Camping.

Muster machen recommended in creativ verpacken's October issue.

Oasis in the October/November issue of inForm.

Out of the Blue featured in the Octover/November issue of Bücher Magazin.

Join Our Designer Database

We welcome portfolio and proposal submissions for Gestalten's potential publications and collaborations.

→ How to submit.