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Paula Scher

A Woman of Identities
Posted by Gestalten—04/2014

Paula Scher, the principal of international consultancy Pentagram, has been at the forefront of graphic design for four decades. Iconic, smart, and accessible, her images have entered into the American vernacular. Scher has developed visual identities and branding systems for well-known corporates and organizations including Microsoft, Coca-Cola, the Museum of Modern Art, and the Public Theater, just to name a few.

Here Gestalten.tv sits down with Paula Scher for a profound discussion as she shares wisdom on strategic thinking, creative process, and visions of branding and identity design.

The work of Pentagram has been featured in Gestalten’s publications, including Introducing: Culture Identities, Los Logo 6,  Left, Right, Up, Down, and Boxed & Labelled Two.

Introducing: Culture Identities

Posted by Gestalten—12/2015

An inside look by designers and clients at graphic design’s main playground and proving ground—working for cultural institutions.

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Los Logos 6

Posted by Gestalten—12/2015

Los Logos 6 is THE authoritative reference on contemporary logo design.

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Left, Right, Up, Down

Neue Ansätze für die Gestaltung von Leitsystemen
Posted by Gestalten—12/2013

Eine inspirierende Sammlung der unerlässlichen grafischen Helfer, die uns den richtigen Weg weisen.

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Boxed & Labelled Two!

Posted by Gestalten—01/2016

The suggestive power of packaging as a communication tool.

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Japanese Architecture by Nina Geometrieva and Damjan Cvetkov-Dimitrov

The Designer Duo Captured the Subtleties of Tokyo’s Skyline in a Series of Animated GIFs
Posted by Gestalten—02/2016

10 Questions with Dennis Busch

The Co-Editor of The Age of Collage Vol. 2 Explains How Collaging Is Like Plastic Surgery
Posted by Gestalten—02/2016

Introducing Matthieu Bourel

Meet the Berlin-Based Artist Behind the Cover of Our Collage Compendium
Posted by Gestalten—02/2016

Raw Home by Taller Estilo

The Family Home Takes Full Advantage of the Narrow Plot
Posted by Gestalten—02/2016

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