Paula Scher

A Woman of Identities
Posted by Angie—04/2014

Paula Scher, the principal of international consultancy Pentagram, has been at the forefront of graphic design for four decades. Iconic, smart, and accessible, her images have entered into the American vernacular. Scher has developed visual identities and branding systems for well-known corporates and organizations including Microsoft, Coca-Cola, the Museum of Modern Art, and the Public Theater, just to name a few.

Here Gestalten.tv sits down with Paula Scher for a profound discussion as she shares wisdom on strategic thinking, creative process, and visions of branding and identity design.

The work of Pentagram has been featured in Gestalten’s publications, including Introducing: Culture Identities, Los Logo 6,  Left, Right, Up, Down, and Boxed & Labelled Two.

Introducing: Culture Identities

Design for Museums, Theaters and Cultural Institutions
Posted by Gestalten—05/2013
An inside look by designers and clients at graphic design’s main playground and proving ground—working for cultural institutions.
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Los Logos 6

Posted by Gestalten—09/2014
Los Logos 6 is THE authoritative reference on contemporary logo design.
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Left, Right, Up, Down

Neue Ansätze für die Gestaltung von Leitsystemen
Posted by Gestalten—12/2013
Eine inspirierende Sammlung der unerlässlichen grafischen Helfer, die uns den richtigen Weg weisen.
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Boxed & Labelled Two!

New Approaches to Packaging Design
Posted by Gestalten—11/2013
The suggestive power of packaging as a communication tool.
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Gestalten’s Berlin Food: "Berliner Stulle"

Two simple recipes for fresh lunch options.
Posted by Gestalten—10/2014

True Legend

Who built the world's most notorious motorcycle?
Posted by Gestalten—10/2014

Another Dimension of Handmade

Iris Hantverk helps visually impaired people into work, creating beautiful tactile brushes for a wide range of uses
Posted by Gestalten—10/2014

Berlin Wonderland

Pictures from a forgotten city
Posted by Gestalten—10/2014

Recent Book Releases

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Designing News in the issue 219 of étapes.

The Chopper recommended on beSpoke.

The Chopper featured on NPR.

The Monocle Guide to Good Business on AIGA.

The Chopper featured on Selectism.

The Monocle Guide to Good Business reviewed on Boyscout.

Das Craft-Bier Buch featured in the 20/2014 issue of tip Berlin.

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