This website uses cookies. By continuing to use this site you are giving consent to cookies being used.


Paula Scher

A Woman of Identities
Posted by Gestalten—04/2014

Paula Scher, the principal of international consultancy Pentagram, has been at the forefront of graphic design for four decades. Iconic, smart, and accessible, her images have entered into the American vernacular. Scher has developed visual identities and branding systems for well-known corporates and organizations including Microsoft, Coca-Cola, the Museum of Modern Art, and the Public Theater, just to name a few.

Here sits down with Paula Scher for a profound discussion as she shares wisdom on strategic thinking, creative process, and visions of branding and identity design.

The work of Pentagram has been featured in Gestalten’s publications, including Introducing: Culture Identities, Los Logo 6,  Left, Right, Up, Down, and Boxed & Labelled Two.


A production by Gestalten. Direction, Script: Ole Wagner / Camera: Robert Porsche / Editor: Astrid Gleichmann / Location: Berlin / Music: Stopover Bombay by Alice Coltrane & Pharoah Sanders / Copyright 2014 Die Gestalten Verlag GmbH und Co. KG

Introducing: Culture Identities

Posted by Gestalten—06/2016

Los Logos 6

Posted by Gestalten—06/2016

Left, Right, Up, Down

Neue Ansätze für die Gestaltung von Leitsystemen
Posted by Gestalten—12/2013

Boxed & Labelled Two!

Posted by Gestalten—06/2016

Body of Work by Roos van de Kieft

The London-Based Photographer Offers a New Perspective on the Physicality of Photographs
Posted by Gestalten—10/2016

Meet Sarah Schneider and Nick Korbee of Egg Shop

Which Came First: The Chicken or the Egg Sandwich?
Posted by Gestalten—10/2016

Get Excited for the Wiener Fahrradschau

Revisit our On Cycling Series on
Posted by Gestalten—10/2016

Meet Our Recent Releases at the Frankfurt Book Fair

From Cabins around the World to Indoor Gardening, Explore Our New Books in Frankfurt
Posted by Gestalten—10/2016

Stay Inspired