Paula Scher

A Woman of Identities
Posted by Angie—04/2014

Paula Scher, the principal of international consultancy Pentagram, has been at the forefront of graphic design for four decades. Iconic, smart, and accessible, her images have entered into the American vernacular. Scher has developed visual identities and branding systems for well-known corporates and organizations including Microsoft, Coca-Cola, the Museum of Modern Art, and the Public Theater, just to name a few.

Here Gestalten.tv sits down with Paula Scher for a profound discussion as she shares wisdom on strategic thinking, creative process, and visions of branding and identity design.

The work of Pentagram has been featured in Gestalten’s publications, including Introducing: Culture Identities, Los Logo 6,  Left, Right, Up, Down, and Boxed & Labelled Two.

Introducing: Culture Identities

Posted by Gestalten—02/2015
An inside look by designers and clients at graphic design’s main playground and proving ground—working for cultural institutions.
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Los Logos 6

Posted by Gestalten—03/2015
Los Logos 6 is THE authoritative reference on contemporary logo design.
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Left, Right, Up, Down

Neue Ansätze für die Gestaltung von Leitsystemen
Posted by Gestalten—12/2013
Eine inspirierende Sammlung der unerlässlichen grafischen Helfer, die uns den richtigen Weg weisen.
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Boxed & Labelled Two!

Posted by Gestalten—03/2015
The suggestive power of packaging as a communication tool.
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CASA BOSQUES

Mexico City
Posted by Gestalten—04/2015

April Shop of the Month

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Super-Modified

Scott Belsky and Colleagues on Behance’s First-Ever Book
Posted by Angie—03/2015

New Gestalten Font: Forbury

By Peter Graabæk from Denmark
Posted by Gestalten—03/2015

COTTONCAKE

Amsterdam
Posted by Gestalten—03/2015

March Shop of the Month

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Recent Book Releases

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Start Me Up! is recommended in the May issue of Novum. "Start Me Up! zeigt gelungene Kreationen aus aller Welt, die Marken individuell und reizvoll zur Geltung bringen.”

Liquid Spaces featured on Highsnobiety.

Kitchen Kulture featured on Republica.com.

The Great Wide Open on Huh.

Blank Slate and The Map Design Toolbox in Il Venerdi di Repubblica on April 10.

An 8-page story on Start Me Up! in the March/April issue of Futu.

Kitchen Kulture on Zeit Online.

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