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Paula Scher

A Woman of Identities
Posted by Gestalten—04/2014

Paula Scher, the principal of international consultancy Pentagram, has been at the forefront of graphic design for four decades. Iconic, smart, and accessible, her images have entered into the American vernacular. Scher has developed visual identities and branding systems for well-known corporates and organizations including Microsoft, Coca-Cola, the Museum of Modern Art, and the Public Theater, just to name a few.

Here Gestalten.tv sits down with Paula Scher for a profound discussion as she shares wisdom on strategic thinking, creative process, and visions of branding and identity design.

The work of Pentagram has been featured in Gestalten’s publications, including Introducing: Culture Identities, Los Logo 6,  Left, Right, Up, Down, and Boxed & Labelled Two.

Introducing: Culture Identities

Posted by Gestalten—04/2016

Los Logos 6

Posted by Gestalten—04/2016

Left, Right, Up, Down

Neue Ansätze für die Gestaltung von Leitsystemen
Posted by Gestalten—12/2013

Boxed & Labelled Two!

Posted by Gestalten—04/2016

Wanderlust with Richard Gaston

The Scottish Photographer Focuses on Breathtaking Landscapes
Posted by Gestalten—05/2016

Correspondances

Geneva
Posted by Gestalten—05/2016

May Shop of the Month

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Dayangsanghoi by TUNEplanning

The Ceiling of the South Korean Lounge Features Tree Rings Made from Plywood
Posted by Gestalten—04/2016

The Intelligent Lifestyle Magazine

Editor Francesco Franchi Reveals His Secrets to Success
Posted by Gestalten—04/2016

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