Paula Scher

A Woman of Identities
Posted by Angie—04/2014

Paula Scher, the principal of international consultancy Pentagram, has been at the forefront of graphic design for four decades. Iconic, smart, and accessible, her images have entered into the American vernacular. Scher has developed visual identities and branding systems for well-known corporates and organizations including Microsoft, Coca-Cola, the Museum of Modern Art, and the Public Theater, just to name a few.

Here Gestalten.tv sits down with Paula Scher for a profound discussion as she shares wisdom on strategic thinking, creative process, and visions of branding and identity design.

The work of Pentagram has been featured in Gestalten’s publications, including Introducing: Culture Identities, Los Logo 6,  Left, Right, Up, Down, and Boxed & Labelled Two.

Introducing: Culture Identities

Posted by Gestalten—02/2015
An inside look by designers and clients at graphic design’s main playground and proving ground—working for cultural institutions.
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Los Logos 6

Posted by Gestalten—01/2015
Los Logos 6 is THE authoritative reference on contemporary logo design.
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Left, Right, Up, Down

Neue Ansätze für die Gestaltung von Leitsystemen
Posted by Gestalten—12/2013
Eine inspirierende Sammlung der unerlässlichen grafischen Helfer, die uns den richtigen Weg weisen.
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Boxed & Labelled Two!

New Approaches to Packaging Design
Posted by Gestalten—11/2013
The suggestive power of packaging as a communication tool.
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The Great Wide Open

New Outdoor and Landscape Photography
Posted by Angie—02/2015

“The new outdoor culture is a renewed sense of freedom and the spirit of adventure.”

Jeffrey Bowman reveals how he came about working on “The Outsiders” with Gestalten and his story behind the book
Posted by Gestalten—02/2015

Mzin

Leipzig — Zentrum West
Posted by Gestalten—02/2015

February Shop of the Month

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Karlo – A Superfamily by Sofie Beier

Read Our Full Interview with Font Designer Sofie Beier about Her Approach to Type Design and Inspiration for Karlo
Posted by Gestalten—01/2015

Recent Book Releases

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The Great Wide Open featured in The Independent on Sunday's February 8 issue.

Barley & Hops recommended in the January 2 issue of Il venerdì di Repubblica.

Does This Happen to Everyone? reviewed in the Winter 2014 issue of The School Librarian journal.

3-page interview with Monocle editor Tyler Brûlé published in the magazine supplement to Belgian daily De Morgen.

The Monocle Guide to Good Business featured in the New York Post's October 2 issue. "Filled with detail-rich reporting, the hardcover features entrepreneurial ideas, case studies of successful businesses and Monocle's great design."

Out of the Blue featured in Deutsche Welle Euromaxx's interview with Ville Kokkonen, Design Director of Artek.

Das Craft-Bier Buch in the December 14 issue of Welt am Sonntag.

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