Paula Scher

A Woman of Identities
Posted by Angie—04/2014

Paula Scher, the principal of international consultancy Pentagram, has been at the forefront of graphic design for four decades. Iconic, smart, and accessible, her images have entered into the American vernacular. Scher has developed visual identities and branding systems for well-known corporates and organizations including Microsoft, Coca-Cola, the Museum of Modern Art, and the Public Theater, just to name a few.

Here Gestalten.tv sits down with Paula Scher for a profound discussion as she shares wisdom on strategic thinking, creative process, and visions of branding and identity design.

The work of Pentagram has been featured in Gestalten’s publications, including Introducing: Culture Identities, Los Logo 6,  Left, Right, Up, Down, and Boxed & Labelled Two.

Introducing: Culture Identities

Design for Museums, Theaters and Cultural Institutions
Posted by Gestalten—05/2013
An inside look by designers and clients at graphic design’s main playground and proving ground—working for cultural institutions.
→ read more

Los Logos 6

Posted by Gestalten—11/2014
Los Logos 6 is THE authoritative reference on contemporary logo design.
→ read more

Left, Right, Up, Down

Neue Ansätze für die Gestaltung von Leitsystemen
Posted by Gestalten—12/2013
Eine inspirierende Sammlung der unerlässlichen grafischen Helfer, die uns den richtigen Weg weisen.
→ read more

Boxed & Labelled Two!

New Approaches to Packaging Design
Posted by Gestalten—11/2013
The suggestive power of packaging as a communication tool.
→ read more

Antique Recipe in a Modern Design

Gestalten × Borgmann1772 Edition 9
Posted by Gestalten—11/2014

“You Have To Be an All-Rounder to Start on Your Own.”

Naomi Bijlefeld on the geometry of the OFORM jewelry collection and what it takes to make it as an independent designer.
Posted by Gestalten—11/2014

Joost Grootens

On Creative Mapping and Editorial Design
Posted by Gestalten—11/2014

The Neck Pouch Gets a Makeover

An Interview with Early’s Designer Valerie Sietzy
Posted by Gestalten—11/2014

Recent Book Releases

show all

The Outsiders recommended on Mint.

I am Dandy in DOVE's December/January issue.

Original Man featured on 20 minutos.

Das Craft-Bier Buch recommended as a holiday gift on ocelot,.

Alphabetics on Grain Edit. "Each of the alphabet’s twenty-six letters is depicted with an awesome alliteration—not to mention an illuminating illustration—that will captivate and stimulate young minds.

Das Craft-Bier Buch recommended as a holiday gift for fathers in the December issue of Nido.

The Craft and the Makers featured in the December/January issue of AD.

Join Our Designer Database

We welcome portfolio and proposal submissions for Gestalten's potential publications and collaborations.

→ How to submit.