Our House in the City recommended on Archipendium.
Paula Scher, the principal of international consultancy Pentagram, has been at the forefront of graphic design for four decades. Iconic, smart, and accessible, her images have entered into the American vernacular. Scher has developed visual identities and branding systems for well-known corporates and organizations including Microsoft, Coca-Cola, the Museum of Modern Art, and the Public Theater, just to name a few.
Here Gestalten.tv sits down with Paula Scher for a profound discussion as she shares wisdom on strategic thinking, creative process, and visions of branding and identity design.
The work of Pentagram has been featured in Gestalten’s publications, including Introducing: Culture Identities, Los Logo 6, Left, Right, Up, Down, and Boxed & Labelled Two.
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Visual Families featured on AnOther. "A vibrant compilation of graphic design and illustration, the book explores the way we process the world and our daily encounters, lending a visual language to our conceptual interpretation."
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