Start Me Up! is recommended in the May issue of Novum. "Start Me Up! zeigt gelungene Kreationen aus aller Welt, die Marken individuell und reizvoll zur Geltung bringen.”
Working at the intersection of science, design and art, Stuart Wood, Flo Ortkrass and Hannes Koch are not just interested in designing unique design products, but inventing and creating interactive, experiential installations by marrying high-end digital and analog worlds. The trio founded their collective rAndom International in 2002, after receiving their Masters from the Royal College of Art. They have managed an impressive list of projects from PixelRoller, a paint roller that prints digital information in pixels to their recent AUDIENCE installation at the Royal Opera House in London, where they positioned digitally guided mirrors that engaged and followed the movements of the visitors. Experimentation and meticulous research are essential for rAndom International who has already won numerous awards and gained commissions by a diverse range clients and artists such as Philips Design, the BBC, MetaDesign, Studio von Klier, Olafur Eliasson, PearsonLloyd and Audi Design. Gestalten paid them a visit in their studio in London's East End.
A production by Gestalten Script Editor: Ole Wagner Camera: Paul Teverini Editor: Andrea Cadorin Producer: Markus Hollmann-Loges Location: London Music: Gymnopedie v1.01 by Vorpal, www.myspace.com/vorpal Copyright 2009 Die Gestalten Verlag GmbH und Co. KG
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