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Way To Go!
Posted by Gestalten—11/2010

Lupi Asensio and Martin Lorenz founded in 2007 and are paving the way for new and exceptional design work.

Their book Left, Right, Up, Down: New Directions in Signage and Wayfinding is just one exciting example of how the Barcelona-based couple combines intuition and ratio, the subjective and the objective, and the experimental with the traditional.

We trekked all the way up to the Catalan capital's mighty Mount Juic to chat about work that excites clients, work that hasn't been done before, and work that does more than just work.


A production by Gestalten Script Editor: Ole Wagner Editor: Andrea Cadorin Camera: Jorge Alejandro García Díaz Location: Barcelona Copyright 2010 Die Gestalten Verlag GmbH und Co. KG

Left, Right, Up, Down

New Directions in Signage and Wayfinding
Posted by Gestalten—12/2013


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From Cabins around the World to Indoor Gardening, Explore Our New Books in Frankfurt
Posted by Gestalten—10/2016

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Watch the Final Episode of Our On Cycling Series on
Posted by Gestalten—10/2016

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