This website uses cookies. By continuing to use this site you are giving consent to cookies being used.

Ok

Two-Day Workshop with Julia Hoffmann (MoMA’s Design Studio, Creative Director)

Graphic and Communication Design for Cultural Institutions
by Gestalten—12/2012
Date: February 11–12, 2013
Time: 10:00 - 19:00
Location: Gestalten Space, Sophie-Gipps-Höffe, Sophienstrasse 21, 10178 Berlin
Language: English
Limited to 20 participants
Participation Fee:

€599.00  

Designing for cultural institutions is a challenge and no one tackles this in a more sophisticated way than the Museum of Modern Art, New York.  An icon in the international cultural landscape, the MoMA not only possesses one of the most recognizable visual identities, but one of the most successful comprehensive institutional identities that carries the spirit of the museum with a methodological application across multiple platforms.

Julia Hoffmann, Creative Director of the MoMA’s advertising and graphic design department, and her team are responsible for the institution’s consistently powerful visual communication.

On day one of the workshop, Julia Hoffmann will take participants through the full circle of requirements as well as give insight into the various challenges designers face when communicating a new exhibition at the museum—from developing a design identity, executing a full range of advertising and communication design campaigns for print and web, and designing key visual elements and typography within the exhibitions, to the application of the visual communication to orientation systems both inside the museum as well as set against the hustle and bustle of the urban environment.

Following her lecture, participants will develop and realize their own visual communication systems under Julia Hoffmann's guidance and apply the creatived vidual identities to various mediums, platforms, and environments.

This special two-day workshop is for graphic designers who want to extend their knowledge in communication design, typography, exhibition design, and signage systems.

Required
: Participants should bring their laptops as well as a digital camera. Software requirements: Creative Suite (InDesign, Photoshop, Illustrator) 


REGISTER NOW

Please read the Terms & Conditions before registering.

 


Dining with Reinhard Hunger

The Berlin-Based Photographer Reimagines Food Photography
Posted by Gestalten—07/2017

House of Balls

Cyril Lancelin’s Building Made of Baubles
Posted by Gestalten—07/2017

Meet Elias Carlson

Outsiders Looking In: The Fly-Fishing Photographer
Posted by Gestalten—07/2017

What’s New with Alana Dee Haynes?

Catching Up with the Illustrator
Posted by Gestalten—07/2017

KODA by Kodasema

A Modular Living Solution for Every Occasion
Posted by Gestalten—07/2017

Contemporary Cacti

Inside the Prickly Pop-Up Bringing Succulents to the Lower East Side
Posted by Gestalten—07/2017

A Camera Phone is Worth 1000 Words

Introducing the Winners of the 2017 iPhone Photography Awards
Posted by Gestalten—07/2017

You’re Online

Patswerk Refreshes a Webhost’s Website with Isometric Illustrations
Posted by Gestalten—07/2017

Stay Inspired