Let's Go Out Again recommended on the German website of Harper's Bazaar. “Haben Sie auch schon mal einen Flug gebucht, nur um dieses eine Restaurant auszuchecken, von dem immer alle reden? Kennen wir. Und deshalb müssen wir Sie warnen: Wenn Sie auch nur einen Blick in unser neues Lieblingsbuch Let’s Go Out Again werfen, werden Sie zig Gründe haben, in den nächsten Flieger zu steigen.”
Forced Errors—Dare to Make Mistakes
World famous ad man Erik Kessels, of the Dutch advertising agency KesselsKramer, is all about daring his clients to be bold and successfully does so with such finesse by standing for the propagation of good ideas, of imagination over traditional limitations. Kessels is re-inventing the scope of storytelling. He believes we live in a new age, where a brand can tell its tale not only through traditional media, but also in whatever form most suits its message. An idea can pop up in the form of a book, a film, an advertising campaign, an exhibition or a product.
In this two-day Gestalten Workshop, Kessels will introduce his methods of facilitating errors to produce unusual yet powerful visuals imbued with messages that create awareness through radical ideas, and capture, provoke, and engage with the audience. You will learn how mistakes can change previous perceptions and open up new ways of looking at things, thus making the mistake is something to strive for.
Kessels will break down any preconceived notions about making errors and push participants to purposely make errors to open up their minds to approach the storytelling process in new ways. In a nutshell, he will give you the freedom to make mistakes and teach you how to turn the dreaded F word, "failure", into a positive strategical opportunity for communication.
Starting with a lecture and presentation by Kessels on the topic of “Forced Errors”, participants will then be briefed on how to apply this approach to their work to initiate new and unusual ideas, and translate them into striking visual stories that efficiently communicate a message, product, brand or social cause that leaves a bold impression—and all by making mistakes.
This workshop is for creatives that are willing to cross over. We promise you’ll walk away with a bigger toolbox and skill set for telling visual stories!
Required: Please bring your laptop with graphics software installed, and most importantly, your brain! If you already have a project idea, bring it along.
* Please read the Terms & Conditions before registering.
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A Poor Collector's Guide featured on Xamou Art. "Erling Kagge spills the beans...on that weird and wonderful art of collecting art.”
Der Atlas der Abenteuer recommended in Nido's July issue. "Dieser Atlas zeigt auf seinen liebevoll gezeichneten Karten nicht nur Länder, sondern aufregende Abenteuer, die man in allen Ecken der Welt erleben kann. Mit dem Satz "Nächstes Jahr fahren wir aber zu den Pinguinen in die Antarktis. Biiiiitte!", muss man allerdings rechnen".
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