BIG

Unveils Phoenix Observation Tower
Posted by Gestalten—12/2012

The Bjarke Ingels Group (BIG) is commissioned by Novawest to design a 420 ft tall mixed-use observation tower to serve as a symbol for the city of Phoenix, Arizona. The 70,000 sf Observation Tower shall add a significant structure to the Phoenix skyline from which to enjoy the city’s spectacular views of the surrounding mountain ranges and dramatic sunsets. 



The future observation tower is conceived as a tall core of reinforced concrete with an open-air spiral sphere at its top, resembling a metaphorical pin firmly marking a location on a map. The spiraling sphere contains flexible exhibition, retail and recreational spaces which are accessed via three glass elevators that connect the base with the summit and offer panoramic views of the city and the tower’s programs as visitors ascend or descend. Once the visitors reach the middle of the sphere, they can choose to either conclude their journey by taking the elevator back to the ground, or continue to the restaurant levels at the lower hemisphere. The motion resembles a journey through the center of a planet, and a travel from the north to the south pole.



The base of the tower will serve as a public plaza offering shade, water features and a small amount of retail together with a subterranean queuing area. The tower will serve as a working model of sustainable energy practices, incorporating a blend of solar and other technologies. More stunning projects by BIG can be found in Brand Spaces, Learn for Life, Utopia Forever, and Strike a Pose.

Brand Spaces

Branded Architecture and the Future of Retail Design
Posted by Gestalten—11/2013
Cutting-edge concepts for communicating brands via architecture, trade show presentations, shops, and interior design.
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Learn for Life

New Architecture for New Learning
Posted by Gestalten—08/2013
New spaces for new learning—not just in kindergartens, schools, and universities.
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Utopia Forever

Visions of Architecture and Urbanism
Posted by Gestalten—12/2012
An inspirational exploration of utopias and radical approaches to city planning.
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Strike a Pose

Eccentric Architecture and Spectacular Spaces
Posted by Gestalten—06/2014
Extroverted spectacular architecture and futuristic spaces charged with iconographic scenes.
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Craft Beer Portraits n°2: Heidenpeters

In our second excerpt from Barley & Hops: The Craft Beer Book, we meet an artist-turned-brewer from Berlin.
Posted by Gestalten—09/2014

"You need only three knives for nearly everything you do in the kitchen"

A particularly sharp interview with Tomer Botner, founder of Florentine Kitchen Knives.
Posted by Gestalten—09/2014

Craft Beer Portraits n°1: Brewers & Union

To celebrate the launch of Barley & Hops: The Craft Beer Book, we're introducing some of the most interesting breweries from all over the world.
Posted by Gestalten—09/2014

Barley & Hops—The Craft Beer Book

May the Craft Be With You
Posted by Angie—09/2014

The Craft and the Makers featured on Best Design Books.

The Craft and the Makers on Globemakers.

The Craft and the Makers recommended on Boca do Lobo.

The Outsiders reviewed in the September-October 2014 issue of Salt Magazine.

Barley & Hops featured on Lost in a Supermarket.

Barley & Hops on Selectism.

Das Craft-Bier Buch recommended on Heldth.

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