BIG

Unveils Phoenix Observation Tower
Posted by Gestalten—12/2012

The Bjarke Ingels Group (BIG) is commissioned by Novawest to design a 420 ft tall mixed-use observation tower to serve as a symbol for the city of Phoenix, Arizona. The 70,000 sf Observation Tower shall add a significant structure to the Phoenix skyline from which to enjoy the city’s spectacular views of the surrounding mountain ranges and dramatic sunsets. 



The future observation tower is conceived as a tall core of reinforced concrete with an open-air spiral sphere at its top, resembling a metaphorical pin firmly marking a location on a map. The spiraling sphere contains flexible exhibition, retail and recreational spaces which are accessed via three glass elevators that connect the base with the summit and offer panoramic views of the city and the tower’s programs as visitors ascend or descend. Once the visitors reach the middle of the sphere, they can choose to either conclude their journey by taking the elevator back to the ground, or continue to the restaurant levels at the lower hemisphere. The motion resembles a journey through the center of a planet, and a travel from the north to the south pole.



The base of the tower will serve as a public plaza offering shade, water features and a small amount of retail together with a subterranean queuing area. The tower will serve as a working model of sustainable energy practices, incorporating a blend of solar and other technologies. More stunning projects by BIG can be found in Brand Spaces, Learn for Life, Utopia Forever, and Strike a Pose.

Brand Spaces

Posted by Gestalten—11/2014
Cutting-edge concepts for communicating brands via architecture, trade show presentations, shops, and interior design.
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Learn for Life

New Architecture for New Learning
Posted by Gestalten—08/2013
New spaces for new learning—not just in kindergartens, schools, and universities.
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Utopia Forever

Visions of Architecture and Urbanism
Posted by Gestalten—12/2012
An inspirational exploration of utopias and radical approaches to city planning.
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Strike a Pose

Eccentric Architecture and Spectacular Spaces
Posted by Gestalten—06/2014
Extroverted spectacular architecture and futuristic spaces charged with iconographic scenes.
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The Gestalten Holiday Gift Guide III

Because A Book Is a Gift You Can Open Again and Again.
Posted by Gestalten—12/2014

The Gestalten Holiday Gift Guide II

Because Visual Books Offer Inspiration for All Ages
Posted by Gestalten—12/2014

The Gestalten Holiday Gift Guide

Because Nothing Looks Better in Christmas Wrapping Than a Solid Hardback.
Posted by Gestalten—12/2014

Studiotique

Stuttgart
Posted by Gestalten—12/2014

December Shop of the Month

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Recent Book Releases

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Das Craft-Bier Buch recommended in the September issue of EssPress.

Berlin Wonderland featured on Fine Fine Books.

I am Dandy recommended in Elle Decoration's January 2015 issue.

Original Man on AnOther.

The Monocle Guide to Good Business featured on Trendland. "True to Monocle’s house style the book is immaculately curated with a
perfect balance of writing, photos and illustrations all elegantly
design and printed on high-quality stock. And if reading this book
results in a loved one starting their dream business or enjoying more
their current job, then that’s a damn good Christmas present."

The Chopper reviewed on Actitudes Magazine.

The Craft and the Makers recommended on Glass is more!.

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