BIG

Unveils Phoenix Observation Tower
Posted by Gestalten—12/2012

The Bjarke Ingels Group (BIG) is commissioned by Novawest to design a 420 ft tall mixed-use observation tower to serve as a symbol for the city of Phoenix, Arizona. The 70,000 sf Observation Tower shall add a significant structure to the Phoenix skyline from which to enjoy the city’s spectacular views of the surrounding mountain ranges and dramatic sunsets. 



The future observation tower is conceived as a tall core of reinforced concrete with an open-air spiral sphere at its top, resembling a metaphorical pin firmly marking a location on a map. The spiraling sphere contains flexible exhibition, retail and recreational spaces which are accessed via three glass elevators that connect the base with the summit and offer panoramic views of the city and the tower’s programs as visitors ascend or descend. Once the visitors reach the middle of the sphere, they can choose to either conclude their journey by taking the elevator back to the ground, or continue to the restaurant levels at the lower hemisphere. The motion resembles a journey through the center of a planet, and a travel from the north to the south pole.



The base of the tower will serve as a public plaza offering shade, water features and a small amount of retail together with a subterranean queuing area. The tower will serve as a working model of sustainable energy practices, incorporating a blend of solar and other technologies. More stunning projects by BIG can be found in Brand Spaces, Learn for Life, Utopia Forever, and Strike a Pose.

Brand Spaces

Branded Architecture and the Future of Retail Design
Posted by Gestalten—11/2013
Cutting-edge concepts for communicating brands via architecture, trade show presentations, shops, and interior design.
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Learn for Life

New Architecture for New Learning
Posted by Gestalten—08/2013
New spaces for new learning—not just in kindergartens, schools, and universities.
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Utopia Forever

Visions of Architecture and Urbanism
Posted by Gestalten—12/2012
An inspirational exploration of utopias and radical approaches to city planning.
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Strike a Pose

Eccentric Architecture and Spectacular Spaces
Posted by Gestalten—06/2014
Extroverted spectacular architecture and futuristic spaces charged with iconographic scenes.
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Barley & Hops: The Craft Beer Book

Book Launch at Gestalten Pavilion
Posted—08/2014

"Food is all about stories."

An interview about restaurant branding with Mexican creative studio Anagrama.
Posted by Gestalten—08/2014

12 Very Special Interior Design Items

A selection of our favorite pieces from designers we have featured or discovered in our recent books.
Posted by Gestalten—08/2014

The Monocle Guide to Good Business (Extended Version)

Our new Monocle book is an ultimate reference for doing a job you love. The book is available now!
Posted by Angie—08/2014

Does This Happen to Everyone? featured on Publishers Weekly. "Taking an empathetic and respectful approach to sex education, Von Hollenben and Helms blend humor, factual information, and candid advice. A valuable resource that normalizes and affirms sexuality while suggesting that puberty is a time of both physical and intellectual growth.”

Hallo, ich bin Erik featured in Monopol's September issue.

Our House in the City featured in the annual isssue of Das ideale Heim's Einfamilienhäuser special.

Hello, I am Erik on Cool Hunting.

Little Gestalten featured in the September issue of Monocle. ""Beautifully illustrated and uniquely presented, the line is a gift for godparents looking for one."

Hallo, ich bin Erik reviewed in the Süddeutsche Zeitung's August 28 issue, both in print and digital.

Hide and Seek on Co.DESIGN. "Escape to the glorious middle of nowhere in these sanctuaries, in mountaintops, prairies, forests, and seasides around the world."

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