BIG

Unveils Phoenix Observation Tower
Posted by Gestalten—12/2012

The Bjarke Ingels Group (BIG) is commissioned by Novawest to design a 420 ft tall mixed-use observation tower to serve as a symbol for the city of Phoenix, Arizona. The 70,000 sf Observation Tower shall add a significant structure to the Phoenix skyline from which to enjoy the city’s spectacular views of the surrounding mountain ranges and dramatic sunsets. 



The future observation tower is conceived as a tall core of reinforced concrete with an open-air spiral sphere at its top, resembling a metaphorical pin firmly marking a location on a map. The spiraling sphere contains flexible exhibition, retail and recreational spaces which are accessed via three glass elevators that connect the base with the summit and offer panoramic views of the city and the tower’s programs as visitors ascend or descend. Once the visitors reach the middle of the sphere, they can choose to either conclude their journey by taking the elevator back to the ground, or continue to the restaurant levels at the lower hemisphere. The motion resembles a journey through the center of a planet, and a travel from the north to the south pole.



The base of the tower will serve as a public plaza offering shade, water features and a small amount of retail together with a subterranean queuing area. The tower will serve as a working model of sustainable energy practices, incorporating a blend of solar and other technologies. More stunning projects by BIG can be found in Brand Spaces, Learn for Life, Utopia Forever, and Strike a Pose.

Brand Spaces

Branded Architecture and the Future of Retail Design
Posted by Gestalten—11/2013
Cutting-edge concepts for communicating brands via architecture, trade show presentations, shops, and interior design.
→ read more

Learn for Life

New Architecture for New Learning
Posted by Gestalten—08/2013
New spaces for new learning—not just in kindergartens, schools, and universities.
→ read more

Utopia Forever

Visions of Architecture and Urbanism
Posted by Gestalten—12/2012
An inspirational exploration of utopias and radical approaches to city planning.
→ read more

Strike a Pose

Eccentric Architecture and Spectacular Spaces
Posted by Gestalten—06/2014
Extroverted spectacular architecture and futuristic spaces charged with iconographic scenes.
→ read more

Gestalten’s Berlin Food: "Berliner Stulle"

Two simple recipes for fresh lunch options.
Posted by Gestalten—10/2014

True Legend

Who built the world's most notorious motorcycle?
Posted by Gestalten—10/2014

Another Dimension of Handmade

Iris Hantverk helps visually impaired people into work, creating beautiful tactile brushes for a wide range of uses
Posted by Gestalten—10/2014

Berlin Wonderland

Pictures from a forgotten city
Posted by Gestalten—10/2014

Recent Book Releases

show all

Designing News in the issue 219 of étapes.

The Chopper recommended on beSpoke.

The Chopper featured on NPR.

The Monocle Guide to Good Business on AIGA.

The Chopper featured on Selectism.

The Monocle Guide to Good Business reviewed on Boyscout.

Das Craft-Bier Buch featured in the 20/2014 issue of tip Berlin.

Join Our Designer Database

We welcome portfolio and proposal submissions for Gestalten's potential publications and collaborations.

→ How to submit.