BIG

Unveils Phoenix Observation Tower
Posted by Gestalten—12/2012

The Bjarke Ingels Group (BIG) is commissioned by Novawest to design a 420 ft tall mixed-use observation tower to serve as a symbol for the city of Phoenix, Arizona. The 70,000 sf Observation Tower shall add a significant structure to the Phoenix skyline from which to enjoy the city’s spectacular views of the surrounding mountain ranges and dramatic sunsets. 



The future observation tower is conceived as a tall core of reinforced concrete with an open-air spiral sphere at its top, resembling a metaphorical pin firmly marking a location on a map. The spiraling sphere contains flexible exhibition, retail and recreational spaces which are accessed via three glass elevators that connect the base with the summit and offer panoramic views of the city and the tower’s programs as visitors ascend or descend. Once the visitors reach the middle of the sphere, they can choose to either conclude their journey by taking the elevator back to the ground, or continue to the restaurant levels at the lower hemisphere. The motion resembles a journey through the center of a planet, and a travel from the north to the south pole.



The base of the tower will serve as a public plaza offering shade, water features and a small amount of retail together with a subterranean queuing area. The tower will serve as a working model of sustainable energy practices, incorporating a blend of solar and other technologies. More stunning projects by BIG can be found in Brand Spaces, Learn for Life, Utopia Forever, and Strike a Pose.

Brand Spaces

Posted by Gestalten—11/2014
Cutting-edge concepts for communicating brands via architecture, trade show presentations, shops, and interior design.
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Learn for Life

New Architecture for New Learning
Posted by Gestalten—08/2013
New spaces for new learning—not just in kindergartens, schools, and universities.
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Utopia Forever

Visions of Architecture and Urbanism
Posted by Gestalten—12/2012
An inspirational exploration of utopias and radical approaches to city planning.
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Strike a Pose

Eccentric Architecture and Spectacular Spaces
Posted by Gestalten—06/2014
Extroverted spectacular architecture and futuristic spaces charged with iconographic scenes.
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COTTONCAKE

Amsterdam
Posted by Gestalten—03/2015

March Shop of the Month

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The Great Wide Open

New Outdoor and Landscape Photography
Posted by Angie—02/2015

“The new outdoor culture is a renewed sense of freedom and the spirit of adventure.”

Jeffrey Bowman reveals how he came about working on “The Outsiders” with Gestalten and his story behind the book
Posted by Gestalten—02/2015

Mzin

Leipzig — Zentrum West
Posted by Gestalten—02/2015

February Shop of the Month

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Recent Book Releases

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Let's Go Out Again featured on The Guardian. "Feast your eyes – some of the most unusual and spectacular restaurant interiors around the world."

The Great Wide Open featured in The Independent on Sunday's February 8 issue.

Barley & Hops recommended in the January 2 issue of Il venerdì di Repubblica.

Does This Happen to Everyone? reviewed in the Winter 2014 issue of The School Librarian journal.

3-page interview with Monocle editor Tyler Brûlé published in the magazine supplement to Belgian daily De Morgen.

The Monocle Guide to Good Business featured in the New York Post's October 2 issue. "Filled with detail-rich reporting, the hardcover features entrepreneurial ideas, case studies of successful businesses and Monocle's great design."

Out of the Blue featured in Deutsche Welle Euromaxx's interview with Ville Kokkonen, Design Director of Artek.

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