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COS x Nendo

Celebrating Salone del Mobile
Posted by Gestalten—04/2014

To celebrating this year's Salone del Mobile in Milan—Europe's largest furniture design fair, sleek clothing label COS has partnered up with nendo, one of the Japan's most sought-after design agencies worldwide for a specially commissioned installation and temporary concept store.

Expertly melding interior, product, and fashion with installation, nendo has created futuristic exhibits that explores their distinctive philosophy, re-imagining the everyday to create a small ‘!’ moment. “The smartly ordered shirts are crisp, classic white until they fall inside the steel cube frames, at which point they take on colour as though the space itself has dyed them.” said nendo's founder Oki Sato.


Alongside the installation, COS and nendo also opened a temporary concept store featuring a selection of design pieces and items by nendo. Notable among them is the studio's comprehensive monograph Nendo: 10/10, published by Gestalten. This book presents a striking selection of Nendo’s multifaceted projects including vibrant store concepts, mystically inspired exhibition spaces, sculptural furniture pieces, home accessories, and design objects. Regardless of how diverse the included styles appear to be, they all give the reader a sense of where the future of design is heading.
Nendo: 10/10 is now available at COS retail stores in Europe. Salone del Mobile will open to the public this Saturday and Sunday, April 12–13. 

Alongside the installation, COS and nendo also opened a temporary concept store featuring a selection of design pieces and items by nendo. Notable among them is the studio's comprehensive monograph Nendo: 10/10, published by Gestalten. This book presents a striking selection of Nendo’s multifaceted projects including vibrant store concepts, mystically inspired exhibition spaces, sculptural furniture pieces, home accessories, and design objects. Regardless of how diverse the included styles appear to be, they all give the reader a sense of where the future of design is heading.

Nendo: 10/10 is now available at COS retail stores in Europe. Salone del Mobile will open to the public this Saturday and Sunday, April 12–13. 

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Nendo alias Japanese product designer, architect and graphic designer Oki Sato likes to arouse what he describes as "small '!' moments".

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