People don’t recognize how important the starting of a day which affect their health and productivity. They feel exhausted and the situation keep on everyday. A guide of “Good Morning” has designed for this.

It provides the information of the brand assets,i.e. why having a good morning is important, the ways to achieve and maintain the consistence. Using graphic as a tool to transform this intangible concept into a tangible substance, 11 booklets has been design according to different tpic related to morning. With this guideline people could find out and re-organize their own life, and finally spread out the positive value of having a good start in a day is the principal to the society.