The assignment was to design a brand that draws inspiration from the following concepts: Urbanity, Pedro Almodovar's creations, fashion and a paint shop. The result is a prestige cosmetic company named "Hybris", that glorifies pride as a sin and invites the clientele to crave its products. The image interacts with the world of little sins through both the branding of the products as well as their packaging as forbidden, desirable candy.

Submitted during branding course under the guidance of Nurit Koniac, Shenkar Department of Visual Communication, Israel.