This is a logotype of  "The Blissed Gifts" in Arabic "Al Ataya Al Taiba" a company specialized in creating luxury bespoke gifts and collectable items. the company has offices in the UK, Bahrain and UAE and focuses on creating unique designs inspired by the middle east and Arabian arts.

the project was  to creat a logotype /wordmark in Arabic using handmade calligraphy and craft the name in an iconic style. 

the design is made using quality classical calligraphic style in amodern context and composition, the letters are twisted toward the center to cread an easy flow when reading. though the design looks complicated but it is so clearly legible for any Arabic speaker.