The idea of the Cheese packaging was taken from the children's fable of the Moon being made up of Green Cheese. Through this myth I was inspired to create a piece of packaging based upon the surface and cycles of the moon. This led me to utilise a series of 19th century engravings, which illustrate the various strengths of the cheese. With this in mind, the overall packaging expresses a unique, intriguing and mythical status, which sets it aside from the modern day supermarket branding.