Angels House Baby Studio is a unique baby studio in Saigon, specialized in newborn baby portraits. With their magic hands, they capture the baby's rare expression that even parents sometimes don't see.

We've created an identity that could be the representation for their unique style as well as getting mommy's love. Therefore, we took the images of their babies' portraits with a whole lot of different unique expressions and design a series of iconic characters: the potato angels. Starting from the basic expression of a newborn like sleeping, we ended up with much more like smiling, grumpy, teasing, crying, etc. Giving the brand not only a great representation of their unique photography but also a sustainable direction to expand the brand.

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Credits: Photography Monkey Minh, Styling Ben Phạm, Assistant Lâm Minh Trung