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Blackboard entry by Hans de Ruiter

A Creative Pool project by Hans de Ruiter (Netherlands)

For this rocking rebranding process we developed a brand strategy and identity. We applied both in the activation process, internally as well as externally. Mezz is a pop concert venue in Breda. Everyone who works here is proud of their job and everyone loves and lives music. Unfortunately the energy and innovative spirit of the people and the knowledge of discovering new talent did not always come across in their communication. Mezz asked us to help them with determining a new position in the market, co-creating a new brand strategy and redesigning their visual identity. We are now in the middle of activating the rebranded Mezz, both internally and externally.