On auction site eBay, there are regular auctions of people who offer themselves as advertising medium. For over two years, we purchased as many of these 'human billboards' as possible to advertise our design studio Roomservice.  These, primarily American, human billboards were asked to provide a series of photographs as proof of active advertising. Instead of actual effective advertising it did provide some unique views into people’s personal lives. Some of these most fascinating transactions are presented in this magazine.