Normal 0 false false false EN-US JA X-NONE The beers were designed to be enjoyed at the end of an evening and shared with good company. I wanted to capture this sentiment within the design and allow the bottles to become a part of the drinking experience. By creating a tranquil sense of the night I thought this immediately set the tone for the product,  but retaining elements of excitement and energy was critical to reflect the occasion accurately, as well as the modern and innovative flavours of the beer itself. This was achieved by applying streaks of electric colour to the texture and further enhanced by the use of a metallic stock.  All aspects of the design come together to elegantly capture a warm light in an ambient room.