Studio Piraat is responsible for the identity of SWOP.

SWOP is a new way of recycling clothes. Everybody benefits from this idea: consumers, retailers, charities and the environment. In short: all of us!So how does it work? Well, retailers place a SWOP-box in their (chain) store. Customers put their old clothes in the box, and it calculates their discount on new purchases. The proceeds of the returned clothes go to the customer’s chosen charity. But the retailer benefits too. First of all, their customers will appreciate the positive statement! Second, SWOP strengthens the relationship with existing customers and is the perfect concept to attract new customers. It’s simple, trendy, positive, sustainable, and fun. And: commercial!