Studio Schellmann produces furniture of radical simplicity and clarity, based on the architectural principles of Modernism and on the formal canon of Minimal Art. For Jörg Schellmann, simplicity of interior architecture does not indicate emptiness, with anonymous cubes concealing the details of life. Instead, the goal is simplicity as a formal language aiming to reduce objects to their essence, emphasizing their inherent nature and use. Beauty derives from from a reminiscence og the archetype, from an understanding of constructional ideas, and form the way in which the furniture reflects the conditions of contemporary life.