Las Frescas is the first Salad Bar in Cusco, Peru. Its founders proposed healthy non-restrictive food. Here, quinoa and bacon can exist under the same plate if one wants to. For us, that carelessness and freshness around food were translated into perfect differentiating attributes. We chose "Las Frescas" as the name for the salad bar in the honor of the vegetables, the original, and a certain effrontery. These adjectives merge with each other in their brand identity.
Brand Identity for Las Frescas Salad Bar
A Creative Pool project by Provincia Estudio Creativo (Peru)