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Brand Identity for Muju Organic Restaurant

A Creative Pool project by Provincia Estudio Creativo (Peru)

We are Provincia, an independent creative studio located in Arequipa, Peru. 

Muju: Seed in Quechua, is an organic food restaurant located in Cusco, Peru that has a seeds museum inside. 

Muju breathes Peru, that's why we built a typography based on the chronicles of Guamán Poma de Ayala, a Peruvian chronicler of Inca ancestry.  We designed more than 70 isotypes: 70 different seeds, keeping the M from Muju inside each one of them.