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B.T.R. Bar Brand and Packaging Design

A Creative Pool project by Paul Marcucilli (United States)

B.T.R. Bar is a protein bar filled with purpose-driven superfoods and adaptogens to fuel your AM to PM. We gave the brand a modern and compelling look to help break through a crowded category and appeal to B.T.R. Bar’s target consumer looking for more than just your average bar. The design speaks to the boldness and optimism of the company’s mission to help you snack better to live better, aka B.T.R., while highlighting the flavor and unique functional benefits.