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Calexo Cannabis Beverage

A Creative Pool project by Adam Goldberg (United States)

Calexo aims to shift perceptions and preconceived notions through art, flavor, and science. Op Art is the perfect graphic vehicle to portray this shift in a simple, artful way while avoiding dated cannabis clichés. We paid very close attention to the shape of the bottle and how the label would roll across it so that the desired optical effect could be achieved.

Adam Goldberg - Creative Director

Monika Kehrer - Design Director