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Craftwines — A brand identity

A Creative Pool project by Florian Kowatz (Austria)

The owners of the Craftwines deliver a clear message to their customers: „Wine from a fresh angle“

The shop offers curated Austrian organic wines. Each bottle comes with its very own special story. The brand core message dares customers to leave the aristocratic, well established rules of wine. Craftwines wants wine to be a daily companion. This means that you create your own rules for wine. Just sit in the grass with your sneakers, grab a glass, and try and taste.