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Fabio Haag Type brand identity

A Creative Pool project by Johnny Brito (Brazil)

I was invited to design a new brand identity for Fabio Haag Type, a studio that was expanding its operation and team for a new moment. The main inspiration came from the type of designer's craft and his vision on typography: a constant balance of inconsistencies. Fragments of letters designed by Haag generated graphic elements to compose the studio's look, which unfolds under a characteristic grid. Also, 8 illustrations created to communicate services and licenses complete the project.