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Football Pro — Environmental Graphics

A Creative Pool project by MARKOS ZOURIDAKIS (Greece)

The identity of Football Pro, a retail store in Athens, is focused on the typography as a vehicle of action and emotion. The typographic system, claiming the typology of football by highlighting its archival character is combined with basic shapes, composing dynamic directions in space. The collage enhances  the legacy, the unforgivable figures and the atmosphere of the game.