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HANDS Identity Design

A Creative Pool project by Luuk van Loon (Netherlands)

Identity Design Dutch artist HANDS. Inspired by three values: soft, sad, and slow. They encompass the melancholic sounds and lyrics of HANDS as well as the genres that inspire him.

Hands represent the emotion of each song and are ever-changing. The sharp logotype is given a fixed position and brings certainty and balance. The artist is central to every song, but the sound and emotion change.

Studio Lookout is a Dutch design studio.