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It's — Jus(t)

A Creative Pool project by Florian Kowatz (Austria)

Jus(t) is a modern, alchemistic, magic potion with a disruptive bottle design: Apothecary by style, clean but complex. Instead of a classical logo we introduce the story of the recurring cycle: The golden ratio, the fibonacci numbers, and metaphysical rules. By adding herbal and floral essences to the drink we finished the concept of being an alchemist's potion by also having a slight apothecary, refreshing taste. Jus(t) is out in Austria now.