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JUS • Juice Up Saigon

A Creative Pool project by Duy Nguyen (Vietnam)

Our mission is researching and finding the right solution both in terms of visual identity as well as art direction to create an unique sustainable cold pressed juice brand in Vietnam. Since cold-pressed juice is a complete new product in Vietnam, JUS is the pioneer to break the barrier, therefore, the challenge is huge. Based on the concept of equilateral triangle of yoga that connects body — spirit — mind together, we created an unique triangle bottle shape.