We wanted to design an identity that completely reflect the nature of Việt’s work without being overly descriptive. A symbol, a monogram, based on Việt’s initials, “V” imitating the basic diagram of photography, becomes the base of a sustainable visual identity. The logotype with Vietnamese diacritical marks was adapted the same system, standing out from the common.
lư trung việt photography
A Creative Pool project by lu trung viet (Vietnam)