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Minister Brewery

A Creative Pool project by Ostecx Créative Ostecx Créative (Poland)

Is it still possible to stand out on a crowded, craft beer shelf? Together with the illustrator Kinga Offert, creating the visual identity of Minister Brewery, we focused on the author's approach to the brand image and breaking down with beer cliches. Richly illustrated packaging is an part of the brand's world – in a surprising and humorous way, they tell the story of individual styles of beer.