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A New Smart Future.

A Creative Pool project by Paolo Cesaretti (Italy)

The stand impresses a feeling of new energy after Covid-19 time, a period that marked awareness for local cultures and increasing belief in technology for a better human life. This feeling is delivered by the stand design and its key visual “dreaming the future with a smile”. To enhance it, we designed a human-centric lively environment filled with warm colors and rounded shapes-where elements recalling traditional China mix with urban tech suggestions to create a new original image.