Inspired by northeast Mexico and its strong character, we highlight this region's history to differentiate this distilled agave liquor. Since Pechotierra isn't considered mezcal because of its origin, we can highlight the maguey for the association. This is why it's a prominent part of the label, printed in copper foil and twirling through the wordmark.
Design studio: Caracter
Creative Director: Adriana Longoria
Design Support: Regina Kaun