The main challenge of this project was, first and foremost, to work on the brand’s field, combining different branches of visual communication. As a starting point, we used the cult of sports aesthetics and notable design techniques that have already become somewhat of a fetish in the Motorsport fans world. We thought, what if we designed a badge, a track map, a garage box, and staff hoodies as if we were creating a sports car wrap?
website: http://whomakesit.co
