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QuiLala – Sustainable Beauty Bar Identity Design

A Creative Pool project by Zuni Kubera (Germany)

"Come how you are, go who you are."

The beauty salon markets are over-saturated. How could…

- This beauty bar communicates its hidden treasure clear?
- They win more ideal customers, who recommend them to others?
- Do they stop competing on price?

We designed a brand strategy that wins hearts. Qui Lala has become a brand with a unique personality in a new era of beauty culture.