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A Creative Pool project by Patrik Hübner (Germany)

Schwanensee explores human dance movements and digitally-captured expressions as the primary force to create a dynamic and interactive brand. It is a comment on and an exploration of how modern design-systems can express their subjects in a way that detaches the designer from the actual process by using generative design-approaches, allowing for autonomous design-decisions. An interactive demonstration of the design can be found here.