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TikTok Made Us Do It

A Creative Pool project by Malin Gustafsson (Finland)

A project inspired by viral TikTok food trends. TikTok and Instagram reels have shaped food culture and given visibility to fun and playful recipes. Chips can be made of pasta and pancakes can be eaten as a form of breakfast cereals. Same recipes and food trends are cooked around the world because of the power of social media. 

Malin Gustafsson is a multidisciplinary creative, who works in photography, set design and styling.