We designed and art directed the visual identity for the international exhibition (www.) watch.swiss, set to travel around the world for circa ten years from 2017 until 2027.
This contemporary and adaptive identity is resumed by a logo system, declined in five variants which are static and/or animated, each pictured in a precise time frame. Each logo can be displayed alone or combined to create infinite visual possibilities.
This project has been commissioned by the Federation of the Swiss Watch Industry FH.