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West Typeface

A Creative Pool project by Ivo Gabrowitsch (Germany)

Daniel Perraudin’s brand-new typeface for branding, wayfinding, and editorial projects is a compelling mix of conciseness and pragmatism. West follows in the geometric tradition, yet it achieves independence and its own distinct character. It has a simple yet sophisticated formula: visually similar forms do not repeat.

The fonts are available on