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The Graphic Design of Racing Cars - Film

Posted by Gestalten—03/2010

You'd never guess it, but these big toys for big boys were at the height of their design during the 1970s – by sheer chance.

You'd never guess it, but these big toys for big boys were at the height of their design during the 1970s – by sheer chance. Mechanics and team members – not designers or marketing strategists – adorned racecars with all of those flashy stripes, logos, numbers and colors prevalent at any Formula 1 race today. After compiling more than 100 examples of sleek cars from this glory age, Go Faster-author Sven Völker takes us for a joy ride at the Porsche Museum in Stuttgart for a whip-fast lesson in competitive war paint, visual anarchy and piggish car designs.

Video Credits

A production by Gestalten Script Editor: Ole Wagner Camera: Robert Porsche Editor: Andrea Cadorin Location: Stuttgart Copyright 2010 Die Gestalten Verlag GmbH und Co. KG