Disclosing MoMA's Identity
“With great power, comes great responsibility.” As the Creative Director of Advertising and Graphic Design at The Museum of Modern Art in New York, Julia Hoffmann determines the art museum's brand identity and oversees the graphics, advertising as well as collateral projects of its influential exhibitions and programs. She also leads a creative team that has always brought about the institution's consistently powerful visual communications. While Julia was co-hosting a two-day workshop with us, Gestalten.tv took the precious chance to speak with Julia and bring you insights into her works with Tim Burton, the common visitors' hidden creativity, and her 'ego-less' approach to make art shine like a star.
A production by Gestalten Script Editor: Ole Wagner Camera/Editor: Astrid Gleichmann Location: Berlin Music: Irritations by tonspender licensed under Creative Commons 2012 Copyright 2013 Die Gestalten Verlag GmbH und Co. KG