This website uses cookies. By continuing to use this site you are giving consent to cookies being used.

Ok

Two-Day Workshop with Julia Hoffmann (MoMA’s Design Studio, Creative Director)

Graphic and Communication Design for Cultural Institutions
by Gestalten—12/2012
Date: February 11–12, 2013
Time: 10:00 - 19:00
Location: Gestalten Space, Sophie-Gipps-Höffe, Sophienstrasse 21, 10178 Berlin
Language: English
Limited to 20 participants
Participation Fee:

€599.00  

Designing for cultural institutions is a challenge and no one tackles this in a more sophisticated way than the Museum of Modern Art, New York.  An icon in the international cultural landscape, the MoMA not only possesses one of the most recognizable visual identities, but one of the most successful comprehensive institutional identities that carries the spirit of the museum with a methodological application across multiple platforms.

Julia Hoffmann, Creative Director of the MoMA’s advertising and graphic design department, and her team are responsible for the institution’s consistently powerful visual communication.

On day one of the workshop, Julia Hoffmann will take participants through the full circle of requirements as well as give insight into the various challenges designers face when communicating a new exhibition at the museum—from developing a design identity, executing a full range of advertising and communication design campaigns for print and web, and designing key visual elements and typography within the exhibitions, to the application of the visual communication to orientation systems both inside the museum as well as set against the hustle and bustle of the urban environment.

Following her lecture, participants will develop and realize their own visual communication systems under Julia Hoffmann's guidance and apply the creatived vidual identities to various mediums, platforms, and environments.

This special two-day workshop is for graphic designers who want to extend their knowledge in communication design, typography, exhibition design, and signage systems.

Required
: Participants should bring their laptops as well as a digital camera. Software requirements: Creative Suite (InDesign, Photoshop, Illustrator) 


REGISTER NOW

Please read the Terms & Conditions before registering.

 


It’s Electric

Our Top Picks of Innovative Cars from the Frankfurt Motor Show
Posted by Gestalten—09/2017

Ryder & Hope

Lyme Regis
Posted by Gestalten—09/2017

→ read more

Eating In at Hallesches Haus

Photos from the Stay for Breakfast Launch Party
Posted by Gestalten—09/2017

Marmoreal by Max Lamb

Well-Designed Marbles for Dzek
Posted by Gestalten—09/2017

It’s Time for a Bath

Preview Our Book on Beautiful Bathrooms around the World
Posted by Gestalten—09/2017

Cut and Paste with Fideli Sundqvist

The Swedish Artist Makes Her Own World
Posted by Gestalten—09/2017

A Weekend House in São Paulo

SPBR Arquitetos’ Sunny Getaway
Posted by Gestalten—09/2017

A Travel Guide to Lisbon

Getting Steamy in the Capital of Portugal
Posted by Gestalten—09/2017

Stay Inspired