Animation Awarded in Cannes
“Back to the Start” wins two Grand Prix at the Cannes Lions festival
“Back to the Start”—a short animated film for Chipotle featured in Gestalten's Informotion: Animated Infographics—recently won the Film Lions Grand Prix at the Cannes Lions International Festival of Creativity. The video, which advocates sustainable farming and is part of Chipotle's “Cultivate a Better World” campaign, also won the Branded Content & Entertainment Lions for its creator, Creative Artists Agency in Los Angeles. The stop-motion animation from director Johnny Kelly at Nexus Productions promotes a move away frm destructive industrial farming and features a Willie Nelson cover of Coldplay's “The Scientist.”
The video is one of many high-quality animations featured in Informotion, the first reference book devoted to the fundamentals of creating compelling animated infographics. Informotion explains key aspects of how to effectively visualize data, outlines factors that improve the viewer’s ability to absorb information, and explores both current tools and future possibilities for crafting moving images.