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C’est Beau by OBIEKT

Concept Store on Montreal’s Mont-Royal Avenue
Posted by Gestalten—01/2018
C’est Beau by OBIEKT in Montreal

Montreal's C’est Beau had existed as an online shop for years before they opened their first brick-and-mortar storefront on Mont-Royal Avenue—five years, in fact. The shop's digital brand was secure—local products with a clean and refined twist that celebrate artisans—but to translate their digital brand into a storefront, the team roped in designer duo Gabrielle Rousseau and Philip Staszewski of OBIEKT to define C’est Beau's physical presence. They started with a glazed facade that reflects the hand-crafted nature of what C’est Beau stocks; a matte white wash allows the featured products to pop in their own right. Across the store, muted emerald and burnt sienna highlights offer a visual tether to ground the lightness of C’est Beau’s interior, as does the black countertop. As a whole, the space is contemplative but open to be influenced: It puts C’est Beau’s products front and center.

See more inspiring storefronts and the people who worked around them in our book The Shopkeepers

C’est Beau by OBIEKT in Montreal
C’est Beau by OBIEKT in Montreal
C’est Beau by OBIEKT in Montreal
C’est Beau by OBIEKT in Montreal
C’est Beau by OBIEKT in Montreal
C’est Beau by OBIEKT in Montreal
C’est Beau by OBIEKT in Montreal
C’est Beau by OBIEKT in Montreal

Images © Jack Jerome