Skip to main content

Das Kreative Haus by deepblue networks

In Search of New Talent, the Hamburg-Based Design Agency Turned to GIFs

Posted by Gestalten—12/2015

When deepblue networks decided to expand their team, the design agency took an unconventional path: They went viral. Using the architectural structure of their office in Hamburg as the basis, the firm designed a series of animated images to introduce the deepblue team and explain how the departments work together in Das Kreative Haus. Each illustration takes the shape of a different letter; together they spell out "DEEP BLUE". Avatars of employees playfully traverse the building, giving the office a fun and communal feel—and extending an open invitation to fresh talent to join the creative house that was shared worldwide. 

Images © deepblue networks