The Future Is Physical
There’s something sturdy about a corner shop, a glossy concept store, or even a shopping mall. While the rise of shopping online has been heralded as the end of an era for IRL retail, writer Alison Embrey Medina of design:retail magazine disagrees. In her essay “Retail’s Future Is Physical” in our new book Shoplifter!, Medina argues, “What is happening in retail right now is not an apocalypse, but one of science’s most golden rules: natural selection”. There’s still space for brand owners to find fans of window shopping who venture off the browse and into the stores—it’s a race for retailers to finesse their operations in a leaner, more creative, and with a 21-Century perspective. Indeed, Medina’s optimistic outlook on the status quo in brand architecture is just one of her many insightful essays gleaned from years of working in the industry with which our latest book is peppered.
Browse and buy Shoplifter! to find out more, or browse a selection of the groundbreaking storefronts that embody the essence of a contemporary brand space.