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Wheels

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The Ride 2nd Gear Collector's Edition

The Ride 2nd Gear presents a stunning selection of recent custom motorcycles, as well as the small, local workshops around the globe in which they are built. Hotbeds of creativity and craftsmanship, these workshops are mostly run by single individuals and attract a small yet devoted community of fans and fellow builders.

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The Ride 2nd Gear Collector's Edition

The Ride 2nd Gear presents a stunning selection of recent custom motorcycles, as well as the small, local workshops around the globe in which they are built. Hotbeds of creativity and craftsmanship, these workshops are mostly run by single individuals and attract a small yet devoted community of fans and fellow builders.

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The Ride 2nd Gear

The Ride 2nd Gear presents a stunning selection of recent custom motorcycles, as well as the small, local workshops around the globe in which they are built. Hotbeds of creativity and craftsmanship, these workshops are mostly run by single individuals and attract a small yet devoted community of fans and fellow builders.

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The Ride 2nd Gear

The Ride 2nd Gear presents a stunning selection of recent custom motorcycles, as well as the small, local workshops around the globe in which they are built. Hotbeds of creativity and craftsmanship, these workshops are mostly run by single individuals and attract a small yet devoted community of fans and fellow builders.

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The Journey

Trains have always been the only truly cultivated way to travel. Today, in the age of budget airlines, never-ending security controls, and sustainability issues, this is truer than ever before. The slower rhythm from departure to arrival, the relaxed glide through the landscape, and the shift between city and country fill rail enthusiasts with great joy and are pleasures waiting to be discovered by the uninitiated.

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Gentlemen, Start Your Engines!

It might only take a slight turn of the ignition, but firing up classic cars also makes great moments in automobile history come to life. Every page of Gentlemen, Start Your Engines! gives the reader a sense of the intensity of true automobile culture. Large-format images showcase sleek shapes and tactile vintage interiors in loving detail. The book was compiled by Jared Zaugg, the man who co-founded what was widely regarded as the most important motorcycle event in the world, the Legend of the Motorcycle: International Concours d’Elegance.

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The New Nomads

Today’s internet generation no longer needs a home. It is mobile. It works six months in a shared office in Berlin, spends the summer in a caravan in Chile, and shows up just in time for the next project at a temporary desk for a client in New York. Growing up with the internet and digital tools means living and working differently. Aside from a functioning wireless connection and good coffee, web developers, designers, musicians, journalists, and other creative entrepreneurs need, above all, inspiration, new ideas, contacts, and international exchange.

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Der Chopper

Der Chopper ist eine uramerikanische Erfindung und neben Jazz und Abstraktem Expressionismus einer der bedeutendsten amerikanischen Kulturexporte des 20. Jahrhunderts. Tief verwurzelt in den Ursprüngen amerikanischer Motorrad-kultur, erlebte der Chopper seine Blütezeit nach dem Zweiten Weltkrieg, als Ausdruck von persönlicher Freiheit, einer Identifikation mit dem Mythos des amerikanischen Westens und zeitgleich mit dem Aufkommen des Rock’n’Roll.

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The Chopper

The chopper is a quintessentially American invention, rivaling jazz and abstract expressionism as one of the country’s most emblematic cultural exports of the twentieth century. Choppers have deep roots in the origins of American motorcycling, flourishing after the Second World War out of a heady mix of personal mobility, an identification with the legends of the Wild West, and an interracial cross-pollination simultaneous to the creation of rock ‘n’ roll.

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The Ride

In the motorcycle scene of 1960s Britain, it was frowned upon to drive a motorcycle as it was produced in a factory. Following in this historical tradition, The Ride focuses on those who are creating customized motorcycles that come as close to one’s own vision of how pure riding should be as possible. For example, the creative young people who are buying old, wrecked bikes on eBay, removing everything but the motor and frame, and then rebuilding them in ways that are as radical and subversively creative as they are knowledgeable and respectful of tradition.

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Go Faster

Stripes, numbers, colors, and logos – the graphic visual look of a racecar has to stand out from all the others as they go zooming by. Most people don’t know that racing cars from the likes of Porsche, Ferrari, Maserati, and Lotus were given their looks not by marketing strategists or designers, but by pure chance. Go Faster is a collection of over one hundred examples of racecar design that documents the carefree anarchy in which they were created.